sensor tower

App analytics firm Sensor Tower acquires rival Data.ai and is cutting staff

Sensor Tower, a leading app analytics firm, is acquiring rival Data.ai in a move that consolidates the mobile intelligence industry, creating a powerhouse that could dominate the sector and provide ag

Market intelligence firm Sensor Tower conducts layoffs, several execs out

Sensor Tower, a prominent market intelligence firm for the app economy, this week laid off a notable portion of its workforce, estimated at around 40 people out of the 270+ at the company, according t

‘Top Widgets’ soars to No. 1 on the App Store, displacing BeReal, as iOS 16 customization takes off

As iOS 16 Lock Screen customization takes off, an iPhone personalization app called Top Widgets has soared to the No. 1 spot on the U.S. App Store’s top free apps list, displacing BeReal. The Si

Wegmans discontinues its in-store scan-and-go mobile app, citing high losses

Wegmans, the popular supermarket chain, will kill off its in-store scan-and-go app this Sunday, September 18, 2022. The company informed customers of the news in an email yesterday, stating that it ex

a16z-backed Shein challenger Cider is growing rapidly

Shein has shown the world how combining social media marketing, data analytics and China’s well-oiled supply chain has created a $100 billion fast-fashion behemoth. Its success naturally spawns

Social subscription Snapchat+ is already faring better than Twitter Blue

Snapchat’s recent move into premium subscriptions has gained a bit of traction in its first weeks on the market. Though the social app maker just last week reported a disappointing second quarte

This Week in Apps: Elon wants out, TikTok’s content ratings, a new milestone for subscription revenue

Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy. Global app spending reached $65 billion in th

US App Store revenue from non-game apps just topped games for the first time

A major shift in the U.S. app economy has just taken place. In the second quarter of this year, U.S. consumer spending in non-game mobile apps surpassed spending in mobile games for the first time in

Anonymous social app NGL tops 15M installs, $2.4M in revenue as users complain about being scammed

A popular anonymous social app called NGL has now topped 15 million global installs, according to new data from app intelligence firm Sensor Tower, released today. The app, which is now one of a handf

Anonymous social apps shift their attention to Instagram in the wake of Snapchat’s ban

Anonymous social apps targeting teens haven’t gone away in the wake of Snapchat’s new policy, which earlier this year banned these types of social experiences from integrating with its dev

Period tracker Stardust surges following Roe reversal, but its privacy claims aren’t airtight

Period tracking app Stardust surged to the top of the U.S. Apple App Store in the wake of the Supreme Court’s decision to overturn Roe v. Wade after the app promised it will encrypt its users’ pri

Consumers swap period tracking apps in search of increased privacy following Roe v. Wade ruling

Consumers are ditching their current period tracking apps in favor of what they perceive to be safer options in the wake of the Supreme Court’s Roe v. Wade decision that allows individual U.S. s

The next big social platform is the smartphone’s homescreen

BeReal, LiveIn, Locket… what do these new consumer social apps have in common besides a highly ranked position on the App Store’s Top Charts? They engage their users through a combination of push

This Week in Apps: WWDC preview, hitting the Top Charts, Instagram’s AMBER Alerts

Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy. The app industry continues to grow, with a re

New report examines the number of downloads it takes to hit the top of the App Store

New analysis indicates it’s gotten harder to get an app to the top of the App Store, in terms of downloads, over the past several years. According to new data from app intelligence firm Sensor T

Poparazzi hits 5M+ downloads a year after launch, confirms its $15M Series A

Poparazzi, the anti-Instagram social app that hit the top of the App Store last year, is today, for the first time, detailing the growth stats for its business, its future plans and its previously unc

Metaverse app BUD raises another $37M, plans to launch NFTs

BUD, a nascent app taking a shot at creating a metaverse for Gen Z to play and interact with each other, has raised another round of funding in three months. The Singapore-based startup told TechCrunc

Use data from Q5 to boost mobile app growth for the entire year

Wondering how to improve the marketing performance of your mobile app in the spring without experimenting and extra costs? Take advantage of results from the high winter season, also known as Q5.

Wordle! (but not that Wordle!) is now in the hands of mobile tech firm AppLovin

After the popular online game Wordle went viral, an unrelated older mobile game that shared the same name benefitted, gaining an explosion of downloads as iPhone users mistook it for the web game maki

HBO Max app just had one of its best quarters to date, but app performance still has room to improve

Sensor Tower’s “Q1 2022: Store Intelligence Data Digest” report saw HBO Max as a top contender for the most downloaded apps in the U.S. Not only did the app make the top five list, but it also h
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