Amazon has launched a new store catering to mature adults and seniors, the company announced today. But while “Amazon Seniors” would have a nice ring to it, Amazon went with a more polite, if wordy, branding: “50+ Active and Healthy Living Store.” As the name implies, the new store will be focused on a variety of “healthy living” needs, including nutritional products, wellness, exercise, fitness… → Read More
Fujitsu has taken its time launching smartphones outside its home market. It’s best known for slick, slender high end smartphones in Japan but has eschewed the crowded top tier of Europe’s smartphone market in favour of targeting a niche for seniors — creating a custom skinned Android-based smartphone designed to be easier for older people to use. We went hands on at Mobile World Congress. → Read More
It’s not often that we come across startups that focus on seniors, but according to a new report by analyst firm Forrester Research, seniors ages 65 and up are probably more connected and tech-savvy than you think. Forrester found that about 60% of U.S. seniors are online. That’s about 20 million people and while this obviously means that 40% don’t care much about the Internet, those 60% who are… → Read More
Remember Jitterbug, the big-buttoned phones for seniors that made using those confusing, new-fangled cellphone thingies so much easier to handle? Well it looks like someone has gone out and built the equivalent for the iPad. Which literally made me laugh out loud when I read the news, because the iPad is the first computer I’ve ever seen seniors adopt in droves. But hello anyway, Family Ribbon. → Read More
It’s always refreshing when a startup tackles a real-world problem instead of building another photo-sharing/local reviews/social calendar service. Case in point: TenderTree, a company that’s trying to improve the way people find reliable care for their aging family members, and then pay them for their work.
A recent participant in the latest 500 Startups batch with less than a million in… → Read More
As my sainted old father always says “It’s a stinking world because there’s no law and order anymore! It’s a stinking world because it lets the young get on to the old, like you done. Oh, it’s no world for an old man any longer. What sort of a world is it at all? Men on the moon, and men spinning around the earth, and there’s not no attention paid to earthly law… → Read More
Quick Version: The idea behind the Clarity C900 mobile phone is sound – big keys, bright display, loud ringer, emergency call button – but the interface might be a bit feature-heavy and confusing for most elderly users. → Read More
The ClarityLife C900 succeeds in so many places that the iPhone fails that it’s not even funny. First of all, it’s unlocked and, at $269.95, it’s not that much more expensive than an iPhone with a two-year contract. Once you get to a certain age, locking into contracts is silly. As my ninety-one-year-old grandmother says when asked about remarrying, “What’s the point?” The same can be… → Read More
A TC/CG reader Teresa asks we, the gadget-nation, a question: where are the good smartphones for seniors? Sure, they have ClarityLife and the Jitterbug but neither of those work as real smartphones. Teresa wants something with a little power. She writes: I am one of the 22% of seniors (39 million) that have a laptop, cell phone, etc. Most seniors are barely online and not often. They still stick… → Read More
Microsoft already makes so-called senior PCs here in the U.S., computers that are aimed at older folk, but it announced in London at some conference that it plans to bring senior PCs over to the UK as well. Whether or not these UK senior PC are the same as the ones we have here is unclear, but Redmond says the PCs will help bring seniors into the digital world. A simple interface allows users to… → Read More
Senior citizens should either decide to go all out with electronics and learn how the VCR clock works or just abandon them altogether. But now, thanks to NTT DoCoMo, seniors won’t have to compromise giving up necessities like a cellphone in exchange for not having to learn. The Raku-Raku Phone is designed for elderly folks with hearing and vision problems. It comes with a “slow… → Read More
Nintendo showed up this weekend at a convention one probably wouldn’t expect to be encountered by video games at: The AARP Life@50+ convention in Anaheim, Calif. The company was showing off its Wii in force, demonstrating to the 20,000 attendees that the Wii wasn’t just for kids. It also had demonstrations of “Brain Age” for the DS, with Nintendo operatives wandering the… → Read More
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