In February, Chirpify rebranded from SellSimp.ly and launched a Twitter commerce platform that allowed brands and consumers to buy, sell, donate and transact through tweets without leaving the comfort of Twitter. Since launch, Chirpify has seen growing traction, thanks in part to a promotional campaign launched at SXSW, called “Tweet-a-Beer,” which resulted in a huge boost of traffic for Chirpify… → Read More
Brands have typically used Twitter as a somewhat indirect broadcast platform, listing items for sale, but only doing so in a way that is intended to lure customers away from Twitter to their own websites and eCommerce platforms. (Facebook has also struggled to keep commerce and transactions happening on its platform, rather than suffering from redirection to retailers’ homepages.)
But Chris… → Read More
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