Although the majority of Shazam‘s over 93 million U.S. users still use the app on their smartphones to identify, tag and share the songs they’re “hearing,” a growing chunk of that user base – around 10 million in the U.S. last year – has used Shazam to identify TV programs and ads. Today, the company aims to better serve this audience with the release of a new… → Read More
Predictive sports game startup PrePlay has closed a $4.7 million Series B round, led by Trilogy Equity Partners LLC. RSE Ventures, the VC fund founded by Miami Dolphins’ owner Stephen Ross and Matt Higgins, also participated in the round. → Read More
Sure, there’s a second screen these days. But it’s not the one you might think. The second screen is the TV, where the decaying rules remain in force as network comedies atrophy and the fall season is rife with cancellation. The first screen is the mini, managing the push notification appointment calendar and relationships of the binge viewers as they kibitz, joke, and narrate the stream economy. → Read More
Measurement firm Nielsen today released new figures on second screen adoption, expanding on its research from October which mainly focused on the differences between men and women’s TV viewing behaviors. The “second screen,” for those unfamiliar, is the term now being bandied about to explain the trend of using a smartphone or tablet while watching TV. → Read More
One thing that’s become apparent about the iPad mini during my past few days with it is just how well it fills the role of a second screen device. The iPhone and the iPad both have their merits as a companion while lounging around and watching TV, but the iPad mini hits the sweet spot of portability, power and connectivity for that use case. → Read More
When the world’s gaze focuses on a single televised moment, it’s what’s in the periphery of our vision that unites us. The second screen brings awareness of the millions watching alongside, no matter where they are. It reaffirms our interest and passion, while adding depth and fresh perspective. If you watch the game on delay, or check out the debates online later, you’re missing something… → Read More
Editor’s note: Somrat Niyogi is the CEO of Miso.
Every time I turn on the TV, I see Twitter. Hashtags and Twitter handles are on TV shows. There are dedicated pages to world events like the Olympic Games. Even entertainment news reporting has been transformed because the general population can get in touch with what’s happening in the lives of celebrities instantaneously. → Read More
WiOffer, a new mobile app platform which aims to connect TV viewers directly with advertisers, is now available in the iOS App Store and will begin running its first WiO TV commercials starting today. The app is something of a competitor to Shazam, which also offers a “listening” technology that can identify the TV commercial that’s currently airing, allowing the viewer to then interact with the… → Read More
Today, a company called ConnecTV is launching an ambitious new service for socializing the TV viewing experience using mobile and web-based applications. The new app, available first on the iPad, with Android tablet support in the works, is similar to competitor IntoNow in that it also seems to “hear” what’s on TV in order to load the appropriate content. But the way it’s processing the data on… → Read More
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