second screen

  • Shapes Of Things

    Shapes Of Things

    Sure, there’s a second screen these days. But it’s not the one you might think. The second screen is the TV, where the decaying rules remain in force as network comedies atrophy and the fall season is rife with cancellation. The first screen is the mini, managing the push notification appointment calendar and relationships of the binge viewers as they kibitz, joke, and narrate… Read More

  • Nielsen: 85 Percent Of Tablet And Smartphone Owners Use Devices As “Second Screen” Monthly, 40 Percent Do So Daily

    Nielsen: 85 Percent Of Tablet And Smartphone Owners Use Devices As “Second Screen” Monthly, 40 Percent Do So Daily

    Measurement firm Nielsen today released new figures on second screen adoption, expanding on its research from October which mainly focused on the differences between men and women’s TV viewing behaviors. The “second screen,” for those unfamiliar, is the term now being bandied about to explain the trend of using a smartphone or tablet while watching TV. Read More

  • The iPad Mini Is The Ideal Second Screen Companion

    The iPad Mini Is The Ideal Second Screen Companion

    One thing that’s become apparent about the iPad mini during my past few days with it is just how well it fills the role of a second screen device. The iPhone and the iPad both have their merits as a companion while lounging around and watching TV, but the iPad mini hits the sweet spot of portability, power and connectivity for that use case. Read More

  • Everyone At Once On The Second Screen

    Everyone At Once On The Second Screen

    When the world’s gaze focuses on a single televised moment, it’s what’s in the periphery of our vision that unites us. The second screen brings awareness of the millions watching alongside, no matter where they are. It reaffirms our interest and passion, while adding depth and fresh perspective. If you watch the game on delay, or check out the debates online later… Read More

  • Twitter Dominates Live TV Because Social TV Is Failing

    Twitter Dominates Live TV Because Social TV Is Failing

    Editor’s note: Somrat Niyogi is the CEO of Miso. Every time I turn on the TV, I see Twitter. Hashtags and Twitter handles are on TV shows. There are dedicated pages to world events like the Olympic Games. Even entertainment news reporting has been transformed because the general population can get in touch with what’s happening in the lives of celebrities instantaneously. Read More

  • WiO Takes On Shazam With Second Screen TV Ad Campaign & New iOS App

    WiO Takes On Shazam With Second Screen TV Ad Campaign & New iOS App

    WiOffer, a new mobile app platform which aims to connect TV viewers directly with advertisers, is now available in the iOS App Store and will begin running its first WiO TV commercials starting today. The app is something of a competitor to Shazam, which also offers a “listening” technology that can identify the TV commercial that’s currently airing, allowing the viewer to… Read More

  • ConnecTV Prepares To Take On IntoNow With New Social TV Platform

    ConnecTV Prepares To Take On IntoNow With New Social TV Platform

    Today, a company called ConnecTV is launching an ambitious new service for socializing the TV viewing experience using mobile and web-based applications. The new app, available first on the iPad, with Android tablet support in the works, is similar to competitor IntoNow in that it also seems to “hear” what’s on TV in order to load the appropriate content. But the way… Read More