Tremor Media, a New York-based online video monetization and advertising company, recently acquired streaming ad placement service provider ScanScout for an undisclosed sum. Now, thanks to this SEC filing, we know they spent at least $65 million on the merger.
If the transaction was all stock, that’s the purchase price. If the agreement also included partial payment in cash, that means the… → Read More
Video ad network ScanScout, which provides pre-roll and overlay advertising formats to monetize online videos, is rolling out a video advertising format for HTML5-compatible devices. ScanScout joins a number of video startups who have jumped on the HTML5 bandwagon with Apple not supporting Flash on the iPad and iPhone.
ScanScout, a Boston startup oft described as providing “AdSense for video”, will announce this morning that it has received a strategic investment from Time Warner. The size of Time Warner’s investment has not been disclosed. However, CEO Doug McFarland claims that many of the benefits for ScanScout will come from the connections and opportunities created by its partnership with… → Read More
Video advertising is a final frontier in the monetization of Web 2.0. Adbrite was first to market with Adbrite In-Video. Last week Google started testing in-video text ads on YouTube. Cambridge, MA based ScanScout joins the fray. Founded 2 years ago, ScanScout launched recently and has followed up with an announcement of $7million Series A funding in a round led by General Catalyst Partners. At… → Read More