rubiconproject

  • YieldBuild Will Try To Optimize AdSense, Pay You More

    YieldBuild Will Try To Optimize AdSense, Pay You More

    Simply slapping AdSense on your site is one of the easiest, but not necessarily best, ways to monetize your website. There are a lot of factors that go into getting the most out of your ad units. They range from placement, color, ad network, or even time of day. Each of these factors can affect ad performance YieldBuild, a new service from the company that launched HubPages, will take a stab at… Read More

  • Rubicon Project Launches: A Network of Ad Networks

    Rubicon Project Launches: A Network of Ad Networks

    For those advertisers and Websites finding it difficult to keep up with the 300-plus ad networks out there, a new startup called the Rubicon Project promises to simplify the process of placing ads online. It provides one dashboard to manage all of a company’s ad campaigns, and tries to optimize across ad networks—from Google, Yahoo, and Tacoda (AOL) to AdBrite to HispanoClick—to… Read More