The Rubicon Project, a Los Angeles based display ad optimization platform, confirmed today that it has completed its acquisition of parts of the Fox Audience Network from News Corp. I outlined the main details of the deal last week. Rubicon is purchasing mostly the technology (ad server, MyAds self-service ad buying platform, targeting technology, realtime bidding algorithms) and taking on about… → Read More
News Corp is on the verge of unloading another one of its digital businesses under Fox Interactive Media, the Fox Audience Network (FAN), to Los Angeles-based ad-optimization startup The Rubicon Project. The deal has not been signed yet and may still fall apart, but the two companies are in the final stages of negotiation, according to sources with direct knowledge of the deal. (Talks have been… → Read More
Los Angeles-based digital advertising company The Rubicon Project this morning announced that it has acquired SiteScout, a four-year-old security technology company based in Seattle.
SiteScout essentially helps online publishers protect their Web sites from malicious advertising (malvertising), and The Rubicon Project can use their technology to ramp up the security layer of its REVV for… → Read More
Digital advertising company Rubicon Project has landed a pair of Internet marketing vets in an effort to broaden its management team with experienced executives.
The LA-based company has hired Ben Trenda, formerly VP of Global Partnerships at AOL, as Vice President of U.S. Demand and Eric Matza, former Vice President of Product Management at Experian, as Director of Product Marketing. → Read More
Digital advertising infrastructure company the Rubicon Project today at the PaidContent 2010 conference has outlined its corporate strategy going forward. Essentially, the company is declaring that you’ll soon be able to stick a fork in the ad server, and to underline its vision it has published a fairly interesting manifesto on its website that’s well worth a read if you have a vested interest in… → Read More
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