rtb

Report spotlights vast scale of adtech’s ‘biggest data breach’

New data about the real-time-bidding (RTB) system’s use of web users’ info for tracking and ad targeting, released today by the Irish Council for Civil Liberties (ICCL), suggests Google an

Ireland’s privacy watchdog sued for inaction over ‘massive Google data breach’

Ireland’s evasive response to a major security complaint filed against Google’s adtech the year the European Union’s General Data Protection Regulation (GDPR) came into application i

Behavioral ad industry gets hard reform deadline after IAB’s TCF found to breach Europe’s GDPR

A piece of compliance theatre that the behavioral ad industry has for years passed off as “a cross-industry best practice standard” — claiming the consent management platform allowed

Ireland’s data watchdog slammed for letting adtech carry on ‘biggest breach of all time’

A dossier of evidence detailing how the online ad-targeting industry profiles internet users’ intimate characteristics without their knowledge or consent has been published today by the Irish Co

Privacy experts slam UK’s ‘disastrous’ failure to tackle unlawful adtech

The UK’s data protection regulator has been slammed by privacy experts for once again failing to take enforcement action over systematic breaches of the law linked to behaviorally targeted ads &

Google’s lead EU regulator opens formal privacy probe of its adtech

Google’s lead data regulator in Europe has opened a formal investigation into its processing of personal data in the context of its online Ad Exchange, TechCrunch has learnt. This follows a priv

How a small French privacy ruling could remake adtech for good

A ruling in late October against a little-known French adtech firm that popped up on the national data watchdog’s website earlier this month is causing ripples of excitement to run through priva

SingTel’s Amobee Buys LA’s Gradient X To Bulk Up Its Mobile AdTech With Real-Time Bidding

<a target="_blank" href="http://www.amobee.com">Amobee</a>, the mobile advertising company <a href="https://techcrunch.com/2012/03/05/more-mobile-ad-consolidation-carrier-singtel-buys-amobee-for-321-m

Flurry Gets Into Real-Time Bidding With Launch Of Flurry Marketplace Ad Exchange For Mobile Apps

App analytics and advertising firm <a target="_blank" href="http://www.flurry.com">Flurry</a> today announced the launch of Flurry Marketplace, its own RTB Exchange for mobile applications, which allo