November 2nd, 2011

Social Game Developer RockYou Succumbs To Layoffs To Achieve Profitability

rockyou

RockYou, a social game developer, will be laying off a number of employees, we’ve confirmed with the company. The total number of employees being cut, explains CEO Lisa Marino, is 100, but there are two parts to the cuts. First, around forty employees from Playdemic, a social game development studio that RockYou acquired in January, will be rejoining Playdemic as a spinoff as the studio has been… → Read More

June 1st, 2011

RockYou Buys Studio 3 Blokes To Build Social Combat Games On Facebook

RockYou is continuing its acquisition strategy today with the purchase of Australian social game developer 3 Blokes. Financial terms of the deal were not disclosed.

Founded in 2006, 3 Blokes has developed four social games for Facebook, including their most recent title, Galactic Trader, a space trading and combat game with 200,000 monthly active users. The acquisition also bring RockYou a… → Read More

April 7th, 2011

RockYou Promotes Lisa Marino to CEO….And She's Excited about It (TCTV)

Forgive the snarky headline, but history has shown that navigating a once-hot consumer Web company through the trough of the hype cycle is one of the hardest jobs in Silicon Valley. And very few come out with a billion winner on the other side. (Cough, cough, MySpace, Digg, Six Apart…)

But if anyone is going to pull a turn-around off at RockYou, it’s Lisa Marino. Marino joined RockYou in better… → Read More

January 13th, 2011

RockYou acquires Manchester-based social game developer Playdemic

RockYou earlier this morning announced that it has acquired social game developer Playdemic.

Based in Manchester, England, RockYou says Playdemic will operate independently as a subsidiary studio and develop Facebook games for a mainstream audience. Paul Gouge, Playdemic CEO and founder, will lead the studio as VP and General Manager. Terms of the acquisition were not disclosed. → Read More

January 13th, 2011

RockYou Buys UK-Based Social Gaming Startup Playdemic

RockYou earlier this morning announced that it has acquired social game developer Playdemic.

Based in Manchester, England, RockYou says Playdemic will operate independently as a subsidiary studio and develop Facebook games for a mainstream audience. Paul Gouge, Playdemic CEO and founder, will lead the studio as VP and General Manager. Terms of the acquisition were not disclosed. → Read More

November 23rd, 2010

RockYou CEO Lance Tokuda Steps Down

RockYou founder and CEO Lance Tokuda is no longer leading the company, we’ve confirmed. Tokuda helped found RockYou back in 2005, and led it through several funding rounds totalling nearly $130 million. The change comes at a critical time in RockYou’s life, as the company attempts to reinvent itself and bounce back from substantial layoffs.

I spoke with RockYou COO Lisa Marino, who says that… → Read More

October 15th, 2010

RockYou Rocked By Layoffs As It Switches Focus To Social Games

RockYou, a social network app developer that also has an advertising branch, has had substantial layoffs this week, we’ve just confirmed. The company says that it has “restructured the organization” in the last couple of days, and that going forward it is going to focus exclusively on social games, where it “sees the largest opportunity”.

A company spokesperson declined to comment on how many… → Read More

July 22nd, 2010

RockYou To Exclusively Use Facebook Credits For The Next Five Years

RockYou, one of the largest developers of social games and applications, this morning announced that it has inked a long-term deal with Facebook.

Under the terms of the agreement, RockYou will be making Facebook Credits the exclusive virtual currency in its games and apps for the next five years.

As is standard for developers on Facebook, RockYou will receive 70 percent of the revenue from… → Read More

June 7th, 2010

RockYou Raises Another $10 Million To Expand Presence In Asia

Social network application developer and advertising platform RockYou has just raised another $10 million in funding from SoftBank. With the deal, the company has acquired a majority of the shares in its joint venture, RockYou Asia. The company previously raised a whopping $50 million in funding last November. This latest investment brings the startup’s total funding to $127 million.

RockYou… → Read More

February 16th, 2010

Peanut Labs Launches Groupon-Like Deals In Virtual Currency Offers

We recently wrote about 8Coupons and Yipit, which both aggregate Groupon-like deals. Today, Peanut Labs is launching a different twist to the crowdsourced local deal; the startup is allowing users to earn virtual currencies by buying local goods and services at huge discounts, called Cherry Deals.

So when playing a game on Facebook, a user will see the option of earning points for the game is… → Read More

January 21st, 2010

Depressing Analysis Of RockYou Hacked Passwords

What’s the most common password among the 32 million people who’s accounts were hacked at RockYou late last year? According to a study by Imperva (download here), it’s “123456,” followed by “12345,” “123456789″ and “Password,” in that order. “iloveyou” came in at no. 5.

Sigh.

Only 0.2% of users had what would be considered a strong password of eight or more characters that contains a mixture of… → Read More

December 27th, 2009

Privacy Theater: Why Social Networks Only Pretend To Protect You

Editor’s note: The following guest post was written by Rohit Khare, the co-founder of Angstro. Building his latest project, social address book Knx.to, gives him a deep familiarity with the privacy policies of all the major social networks.

I’d be wishing everyone a happier New Year if it were easier to mail out greeting cards to friends on Facebook and colleagues on LinkedIn. I’d like to… → Read More

December 14th, 2009

RockYou Hack: From Bad To Worse

Earlier today news spread that social application site RockYou had suffered a data breached that resulted in the exposure of over 32 Million user accounts. To compound the severity of the security breach, it was found that RockYou are storing all user account data in plain text in their database, exposing all that information to attackers. RockYou have yet to inform users of the breach, and their… → Read More

December 14th, 2009

One Of The 32 Million With A RockYou Account? You May Want To Change All Your Passwords. Like Now.

It’s no secret that most people use the same password over and over again for most of the services they sign up for. While it’s obviously convenient, this becomes a major problem if one of those services is compromised. And that looks to be the case with RockYou, the social network app maker.

Over the weekend, the security firm Imperva issued a warning to RockYou that there was a serious SQL… → Read More

November 12th, 2009

The ScamVille Lawsuit: Facebook, MySpace, Zynga And More Face Possible Class Action Suit

This was inevitable, particularly after this video surfaced. Sacramento based law firm Kershaw, Cutter & Ratinoff, LLP is investigating complaints about unauthorized charges imposed social network users who were mislead into accepting offers of dubious quality. Among those being investigated: Facebook, MySpace, Zynga, RockYou, Offerpal Media, SuperRewards and many others.

It’s ScamVille, the… → Read More

November 2nd, 2009

RockYou Joins The No Scams Parade. But What's Facebook Up To?

Zynga changed their lead gen scam policy this morning (the whole Scamville background is here, see updates at bottom as well). And now RockYou is taking steps to clean up their act to, according to an email we’ve been forwarded.

In an email to RockYou’s publishers, they say that they will begin complying with Facebook’s rules on offer scams (and like you, we’re not sure why they haven’t been… → Read More

June 19th, 2009

Widgetizing The Web: Widgetbox Hits 500 Million Impressions A Month

Widgets were all the rage last year. And the trend seems to be growing. Widgetbox, a widget creation and distribution platform, is reporting 500 million impressions worldwide in the past month, according to Quantcast. Widgetbox says that the vast majority of activity exists across hundreds of thousands of publishers who embed the widgets in blogs each month and through partners who integrate… → Read More

January 21st, 2009

RockYou Continues To Combine Spam With Stupidity

In September 2008 Facebook application developer and advertising network RockYou sent a standard notice to all of their potential and existing advertising partners – which is virtually everyone that creates Facebook Applications. The problem was that they cc’d everyone, creating a firestorm of angry (and sometimes funny) feedback. RockYou basically published a complete list of advertisers and… → Read More

September 17th, 2008

Why, hello everyone in the world who makes Facebook apps

At 6:40 pm last night, a RockYou employee sent out an email to RockYou’s entire existing and potential advertising partners – 450 people in all. The email itself was a simple notice of RockYou’s new advertising website, and a request to “please change their ad tags to reflect the changes in our ad servers.”

Pretty run of the mill stuff, except RockYou included every email address in the CC field… → Read More

July 7th, 2008

Facebook Continues War On App Developers. This Week: Super Wall

Facebook is continuing its war on Facebook apps that push the limits on acceptable user interaction. Last week it was Slide’s Top Friends App, which it briefly suspended. Later Facebook also suspended another popular app, Social Me. This time they’re targeting Slide’s rival RockYou and their Super Wall application, which tends to have a lot of spammy user content. But instead of… → Read More

June 9th, 2008

Slide Got Theirs, Now RockYou Gets Some Too

Back in January Slide pulled off a whopper of a financing for an effectively pre-revenue startup: $50 million, valuing the company at a cool half billion dollars. Not bad. No one was surprised to hear that arch-rival RockYou would soon close a big round of their own. And we have not been dissapointed. Today RockYou is announcing a $35 million Series C round, led by DCM. Previous investors include… → Read More

April 30th, 2008

Watercooler's SN Apps for Fans Backed by $4M

Meet Watercooler, a startup developing social network applications for all the usual suspects – Facebook, MySpace, Bebo, Hi5, and Friendster – that allow fans to rally around their favorite sports teams and TV shows. The Mountain View-based firm raised a previously undisclosed $4M in Series A funding from Canaan Partners this past September. While it’s been developing Facebook… → Read More

April 28th, 2008

Blodget Says Facebook Is Only Worth $9 Billion, Hypothetically Speaking

Putting a value on private companies is hard enough for insiders and venture capitalists who have full access to the company’s financial statements. When outsiders try to do it, even well-informed ones, it is nothing more than a guessing game. But it is nonetheless perhaps one of Silicon Valley’s favorite parlor activities. Today, Henry Blodget & Co. at Silicon Alley Insider try to… → Read More

March 13th, 2008

Hummer Winblad Partner Will Price Resigns To Head WidgetBox

It’s not often a partner at a successful venture capital fund leaves to do anything except retire (although there is some evidence to the contrary). But Will Price, a general partner at Hummer Winblad Venture Partners, has resigned from his firm and, as of today, is the CEO of widget startup Widgetbox. The company has raised $14.5 million from Hummer Winblad, Sequoia Capital and Northgate… → Read More

February 3rd, 2008

Amid Yahoo Turmoil, AOL Makes An Acquisition

On Monday AOL will announce the acquisition of San Diego-based Goowy, a startup founded in late 2004 and which launched, incidentally, in my living room in late 2006 (we had a TechCrunch party where Goowy, Meebo, Sphere and other startups launched). The size of the deal is not being disclosed. Their first product was a Flash-based webtop or alternative operating system. But later they went into… → Read More

January 31st, 2008

How Much Is a Facebook Ad Worth? Lookery "Guarantees" (Drum Roll) 12.5-Cent CPMs.

It should come as no surprise that the ad inventory on social networks like Facebook are not worth much. A new offer by Lookery, a startup that places ads on social apps inside Facebook and Bebo, is offering a guaranteed ad rate of 12.5 cents for every thousand impressions (CPM). The promotion, which runs through April is probably close to what Lookery can get for ads it places on Facebook. Add in… → Read More

January 31st, 2008

Meebo Turns Chat Rooms Into A Web Service

Today, Web-based IM and chat room provider Meebo is releasing full-fledged APIs for its Meebo Rooms that will allow Websites to embed chat functionality in an automated fashion. Currently, Meebo Rooms can be embedded on sites or blogs manually by pasting in the appropriate code, which has already led to a proliferation of such widgets. There are more than 200,000 Meebo Rooms, attracting millions… → Read More

January 30th, 2008

Google, Facebook Battle For Computer Science Grads. Salaries Soar.

Google and Facebook are fighting hard to hire this years crop of computer science graduates, we’ve heard, and ground zero is Stanford. Most of the class of 2008 already have job offers even though graduation is months away. Last year, salaries of up to $70,000 were common for the best students. This year, Facebook is said to be offering $92,000, and Google has increased some offers to… → Read More

December 18th, 2007

PlayFirst Takes $16.5 Million Series C, Inks Deal With RockYou

Casual gaming startup PlayFirst has secured $16.5 million Series C in a round led by DCM that included original investors Mayfield Fund, Trinity Ventures and Rustic Canyon Partners. The new round brings total funding for PlayFirst to $26.5 million. San Francisco based PlayFirst was founded in 2004 and is focused on creating “shared casual game experiences around lasting original… → Read More

December 2nd, 2007

RockYou App Slides to Top Spot on Facebook

On Friday, RockYou took over the top spot on Facebook’s list of applications with the most active users. The application, called Super Wall, overtook Slide’s FunWall. Slide still has the No. 2, No. 3, and No. 6 Facebook apps, while RockYou only has one other app in the top ten (X Me, at No. 5). The top apps are still ruled by a few dominant names. In a press release touting that it is… → Read More