May 31st, 2011

(Exclusive) YouTube's New Strategy: Create a Network Of Networks

YouTube is now showing approximately 3 billion videos a day. A growing proportion of those are shown with ads—more than 2 billion a week—and YouTube as a business is expected to pass $1 billion in revenue next year.

But when it comes to making money, some videos do better than others. For YouTube, it is all about scale, and networks of loosely aligned online video producers scale better than individual shows and viral-video phenoms. In fact, there is a brand new department inside YouTube called Networks. The purpose of the department is encourage the formation of these outside networks which then use YouTube as their distribution channel. → Read More

January 14th, 2011

Which Is The Most Capital Efficient Online Video Startup Of Them All? (Hint: Rocketboom)

Success in online video is relative to how much time, effort, and money you put into it. Andrew Baron of Rocketboom offers an (albeit self-serving) chart in a post updating the State of the Union for his startup and online video in general. I like this chart because it tries to compare the total capital poured into four different online video ventures and the total cumulative videos put out and consumed by viewers.

Next New Networks is by far the largest, with an estimated 1 billion cumulative video views, but it’s also raised $27 million in venture capital (weren’t they supposed to be bought by YouTube by now?). Revision3 and Rocketboom come in at the next tier with 312 million and 290 million cumulative video views, respectively. A decent accomplishment by both, but it took Revision3 about $10 million in capital to get there whereas Rocketboom got there with only $1.5 million. And then there’s MyDamnChannel, with 105 million cumulative views and $7.5 million in capital invested. Not very capital efficient at all, assuming revenues are tied to video views, which is usually the case. But in order to better visualize the ratio of cumulative views to total invested capital, I created the my own chart based on Baron’s original one. → Read More

November 22nd, 2010

Internet TV Network Revision3 Wants You To Lean Back And Watch … On Your TV

Internet TV network Revision3 is today formally debuting a new TV-optimized website and bringing its full catalog of online content to multiple platforms including Google TV, Yahoo! Connected TV, Windows Media Center, AppleTV, Boxee and Roku.

Revision3, which was founded by Kevin Rose, Jay Adelson and David Prager, is porting its full line-up of more than 20 programs to the television screen, including shows like Tekzilla, Diggnation, AppJudgment, Dan 3.0 and Film Riot. → Read More

August 25th, 2010

Taboola Turbo Charges Revision3's Video Uplift By 90%

Video recommendation startup Taboola has been having quite a year, signing up major Web publishers such as the Huffington Post and the online editions of Bloomberg and The New York Times. The driving force behind the company’s continued traction is their Text2Video product.

In fact, its most recent coup, Revision3, has seen a whopping 90% video uplift since adding Text2Video to their non-video pages.
It seems the benefits of increased engagement and additional inventory publishers can monetize at higher CPMs are not falling on deaf ears. Taboola tells me that it’s now running on hundreds of millions of pages a month, doubling traffic every couple of months. Perfect timing for the video advertising ‘Frenzy Point‘ we recently wrote about. → Read More

June 15th, 2010

Kevin Rose Announces fforward, A Weekly Tech/Geek Culture Show

Digg founder Kevin Rose, after confirming that he’s leaving Diggnation at the end of this year, is now announcing his new show. It’s fforward – pronounced “forward” – and you can sign up to be notified of the launch now.

The new show will be launching in a couple of months, Kevin tells me, “as a weekly live streaming tech/geek culture show.” Rose says he’ll be the primary host of fforward, but will have guests on to debate topics and demo new products. → Read More

June 10th, 2010

Kevin Rose To Leave Diggnation

Digg founder and CEO Kevin Rose will be leaving his popular Diggnation show, we’ve heard from a source. This has not been confirmed by Kevin, but we believe it’s accurate. Revision3, which hosts the show, has not yet returned our request for comment.

The show has been “aired” since July 1, 2005 and regularly attracts 200,000 or more viewers. It is the most popular show on Revision3, although new shows like Penn Point are starting to bring in real mainstream talent. → Read More

May 19th, 2010

Revision3 Lands Penn Jillette For New Web Video Show, Penn Point

Revision3 might have finally found a star bigger than its own founder Kevin Rose (who co-hosts Revsion3′s flagship show Diggnation). The Web video production house just signed magician/comedian Penn Jillette of Penn & Teller for a new show called Penn Point. The first episode will go up on May 24.

The format will be a 3 to 7 minute rant by Penn on politics, news, pop culture, or whatever he wants to rant about. Maybe he’ll throw a magic trick in every now and then. Or he can show off the iPhone app he launched at TechCrunch50. Really, whatever he wants to do. Revision3 will edit the video to make him look good. (I’m in the wrong line of work, should have been a magician). → Read More

February 7th, 2010

How To Make Money In Online Video

Editor’s note: This is the fourth in a series of posts on the state of online video by guest writer Ashkan Karbasfrooshan. He is the founder and CEO of WatchMojo.

In Search of Profits

Ten years ago, web companies didn’t generate much revenue.   These days, web companies are some of the most profitable around.  Online video is where the Web was ten years ago: in investment mode as video companies that are generating high revenue are not necessarily the most profitable. Are those companies suffering low margins because they’re investing in the future or are they fundamentally lower-margin businesses? → Read More

November 21st, 2008

Check Out Diggnation Today In BitGravity's Multiview

If you were intrigued by BitGravity’s Multiview product that allows viewers to choose from six different camera angles as they watch an event, check out episode 177 of Diggnation today at 3 pm PST.

The regular “director’s cut” will be shown at at Diggnation.com. The customized version will be available here on the Revision3 website.

We’ve got a few screenshots of today’s show (actually, we’ve seen the show, but we can’t post it here, you’ll have to watch at 3 PM). → Read More

October 27th, 2008

Revision3 Cuts Back On Shows And Staff

Web video production house Revsion3 is canceling three shows, cutting back staff, and ending distribution agreements with Wine Library TV and Epic Fu. Rumors started swirling earlier today about layoffs, when Rocketboom founder Andrew Barron put out a Tweet about one of the layoffs. Revision3 CEO Jim Louderback confirms in a blog post that three in-house shows have been canceled (the long-running Pixel Perfect, as well as PopSiren, and Internet Superstar). In addition, Revsion3 will no longer be distributing Epic Fu or Gary Vaynerchuck’s Wine Library TV, possibly because those required upfront payments to the producers of those shows which Revision3 had been hoping to make up over time in advertising revenues. → Read More

April 14th, 2008

Revision3 And VideoClix Team For Clickable Videos

Revision3 has partnered with VideoClix to offer viewers clickable web videos. VideoClix’s technology allows viewers to click on different objects within a video, including show hosts and products, for more information and facts on what they’ve clicked on. The product is pitched as offering curious TV viewers seeking more information on what they’re seeing on the screen the option to obtain that information. The additional information provided by the service is monetized, with affiliate or sponsored links to products features in the video. Diggnation is the first Revision3 show to include interactive episodes, with Internet Superstar, Tekzilla and The Totally Rad Show to follow, although currently the clickable versions can only be accessed on the VideoClix site. The first Diggnation show with the technology can be viewed here. CrunchBase Information VideoClix Revision3 Information provided by CrunchBase → Read More

April 9th, 2008

Badly Kept Secret: Veronica Belmont To Host Tekzilla

Geek chick celebrity Veronic Belmont has signed to co-host Revision3′s Tekzilla show. Belmont resigned from the Mahalo Daily podcast last week after only 5 months, with a relatively cool send off from Mahalo CEO Jason Calacanis. Prior to working for Calacanis, Belmont worked for CNET.com, where she produced and co-hosted shows including Buzz Out Loud, MP3 Insider and Crave. She also regularly appears on programs on DL.TV, MSNBC, CNBC, the G4 Network, PC Gamer, and This Week in Tech. Belmont featured in our list of geek chicks to watch March 21. image credit: Veronica Belmont CrunchBase Information Revision3 Mahalo Veronica Belmont Information provided by CrunchBase → Read More

March 30th, 2008

Revision3 Acquired By Fox News, Says Kevin Rose

http://bitcast-a.bitgravity.com/revision3/swf/rev3_player.swf?AutoPlay=off&Buffer=120&File=http://www.podtrac.com/pts/redirect.flv/bitcast-a.bitgravity.com/revision3/flv/diggnation/0143/diggnation–0143–2008-03-27foxnews–800kbps.flv&ScrubMode=advanced&Thumb=http://bitcast-a.bitgravity.com/revision3/thumbs/diggnation–0143–2008-03-27foxnews–thumb.jpg&DefaultRatio=0.56&AutoSize=off&allowFullScreen=true Episode 143 of Diggnation: Hosts Kevin Rose and Alex Albrecht announce the sale of Revision3 to Fox News at about the 2:05 mark. Rose says “Well, ah, we basically have a big announcement for everyone. Revision3 has been acquired by a bigger company. We’ll be moving to Fox News.” He added “I’m thinking of getting a fox tattoo, its kinda part of my signing bonus, if i do it i get a little extra money.” It’s an early (very early) April Fool’s joke, of course. Jump to the 3:45 mark. They are clearly playing off a story from two weeks ago, spread quickly via a credulous Robert Scoble Twitter message, that CNET had acquired Revision3 for $58 million. The company was founded in April 2005 and has raised $9 million in funding. CrunchBase Information Revision3 Information provided by CrunchBase → Read More

March 25th, 2008

Revision3 Strengthens Blip.tv's Roster With Syndication Deal

Here’s a video match made for the Web. Revision3, the video playground of Digg founders Kevin Rose and Jay Adelson, is teaming up with Blip.tv to syndicate all of its shows. That includes Diggnation (shown above with hosts Alex Albrecht and Rose), the GigaOm Show, Web Drifter, and Tekzilla. Some of these shows are already popular, especially Diggnation. And they are distributed in many ways—through Revision3″s Website, through iTunes, as embedded videos. By signing this deal, Revsion3 expands its reach to Blip.tv’s audience. Blip.tv has done a good job of finding and highlighting the best original Web video shows, including Wallstrip, Alive in Baghdad, Rocketboom, and (back in the day) The Show with Ze Frank. So Revison3 will be in good company. Blip.tv sells advertising against the videos and splits the revenues with the producers, so it is incremental revenue for Revsion3. CrunchBase Information Blip.tv Revision3 Information provided by CrunchBase → Read More

March 16th, 2008

A Funny Moment At The Flickr Party Tonight

I was at Flickr’s fourth birthday party tonight in San Francisco with a few hundred Flickr fans, tech geeks, press and Yahoo/Flickr employees. At some time around 8 pm Dan Farber, the new Editor in Chief of CNET, says, “huh, I just got an email that says, according to [blogger] Robert Scoble, we bought Revision3 for $58 million.” Uh-oh, I thought. I’m in San Francisco, an hour away from my computer. We’re going to be very late to this story. I asked Farber if it was true. He said if it was this was the first he’d heard of it. A few moments later, after a couple of phone messages back and forth with his team, he said CNET had posted on the rumor (he was joking with me, but I couldn’t read him and thought he was serious). I emailed our team to look into it and cover the story, pulling Mark Hendrickson away from dinner and back to his computer. I then called someone at Digg, who said something along the lines of “it’s complete bullshit.” After that call I did two things. I told our team to back off the story, and then promptly lied to Farber and said that Digg confirmed the rumor – Revision3 had definitely sold to CNET. Farber (damn him) didn’t bite – he typed a message or two on his phone, then looked at me and said “no, we didn’t.” At that point I laughed and told him what Kevin really said. Scoble, meanwhile, sheepishly retracted his original Twitter message and the whole ordeal came to a end. My guess is that 7 or 8 people between CNET and TechCrunch had their evenings at least partially throw into chaos over this. But my only disappointment was that I couldn’t trick Farber into writing a post on CNET that they had acquired Revision3, when it was nothing more than a figment of Robert Scoble’s imagination. Update: Loic Le Meur gets Farber on video: → Read More

January 31st, 2008

Meebo Turns Chat Rooms Into A Web Service

Today, Web-based IM and chat room provider Meebo is releasing full-fledged APIs for its Meebo Rooms that will allow Websites to embed chat functionality in an automated fashion. Currently, Meebo Rooms can be embedded on sites or blogs manually by pasting in the appropriate code, which has already led to a proliferation of such widgets. There are more than 200,000 Meebo Rooms, attracting millions of visitors a month. (See our previous coverage here and here). Explains Meebo CEO Seth Sternberg: Now, the servers of our partners can say, “I want to create a room.” It automates the creation process on a server-to-server basis. Also, we will be putting advertising into these rooms. In addition to the APIs, the company is also announcing the Meebo Network, which will serve ads inside Meebo Rooms across the Web, splitting the revenues with the Websites hosting the rooms. Since each Meebo Room is formed around a particular interest, ads can be targeted. And to the extent that sites participating in the network have demographic data on their members, that can be used for ad targeting as well. Only Meebo Rooms created through the API will show ads, not the ones created manually. The launch partners joining the Meebo Network are Piczo, Revision3, RockYou, Social Project, and Tagged. Revision3, for instance, will create a Meebo room on its site where fans can watch a synchronized loop of Web TV shows while chatting. Access to the full APIs and the ad network is by invitation only at this point. Social networks could use the new APIs to automatically add chat rooms to every group page. Rock bands or movie sites could add Meebo Rooms to their sites for visiting fans. Comparisons can be made here to Userplane, a white-label chat service which was bought by AOL in 2006 and powers many of the chat rooms on MySpace. But there are subtle differences. Most notable is the fact that Meebo Rooms can spread anywhere on the Web. Anyone can grab the embed code and put it on their blog or MySpace page as I’ve done below. Notes Sternberg: A user cannot take a room off of MySpace and throw it somewhere else. We have all our rooms networked. A user can take the CBS Jericho room, and throw it on their WordPress blog. Our chat rooms are networked versus islands within Websites. It is very hard to → Read More

January 28th, 2008

Diggnation to Be Shown on Virgin America Flights

Proving that it truly is the airline of bloggers and the technorati, Virgin America (the airline with an electrical socket and Ethernet port at every seat) will be offering episodes of Diggnation and other Web shows produced by Revision3, including Tekzilla, The Totally Rad Show, Web Drifter, XLR8R TV, and The Digg Reel. Diggnation stars Digg (and Revision3) founder Kevin Rose and Alex Albrecht, and is popular among the Digg crowd. (The GigaOm Show, which is also produced by Revision3, will not be included.) The Revision3 shows will be viewable on Virgin America’s seat-back entertainment system throughout the cabin on flights to New York, San Francisco, Los Angeles, Washington D.C., Las Vegas, San Diego and Seattle. This is a big coup for Web-based video, and Revision3 in particular. The Revision3 shows will sit right alongside options for in-flight movies and satellite TV, exposing its brand of videos to a captive audience. And why not? On a six-hour flight, people will watch anything. This could help Revision3 win more fans, and expand its Web-based audience, which already watch 4.2 million videos a month. The shows will run with the original ads. CrunchBase Information Revision3 Information provided by CrunchBase → Read More

September 30th, 2007

Bitgravity Officially Launches The Content Delivery Network Than Everyone's Been Talking About

Burlingame based BitGravity officially launches their website and content delivery network (CDN) this evening, although the company has been busy working with nearly fifty existing customers for months to work through any last minute issues. We first covered the company when one of its employees sent a live video stream from his car (using BitGravity) during a drive from San Francisco to Los Angeles. They are focused on delivering high volume rich media (streaming video and audio files) and large software downloads with a near zero buffer time and very low lag time. Their flagship customer is Revision3, which has a number of popular high definition video shows (such as Diggnation and The GigaOm Show) that a lot of people watch right when a new show becomes available. Given how well those shows tend to stream, it’s the best endorsement BitGravity can get. An example GigaOm Show episode (recorded during the TechCrunch40 conference) is embedded below. http://bitcast-a.bitgravity.com/revision3/swf/rev3_player.swf?AutoPlay=off&Buffer=120&File=http://bitcast-a.bitgravity.com/revision3/flv/gigaom/0010/gigaom–0010–ning–400kbps.flv&ScrubMode=advanced&Thumb=http://bitcast-a.bitgravity.com/revision3/thumbs/gigaom–0010–ning–thumb.jpg&DefaultRatio=0.56&AutoSize=off&allowFullScreen=true CEO Perry Wu says the company has a lot more planned in the near future. They say they’ll be working specifically with big networks to stream live events and other popular content, and to look for bandwidth-heavy streams that include, for example, 360 degree views of concerts and sporting events. The company has raised a seed round of capital but will not yet disclose investors or the size of the round. CrunchBase Information BitGravity Information provided by CrunchBase → Read More

September 24th, 2007

Pownce vs Digg: Who Will Kevin Rose Back?

I’ve speculated previously on the growing conflict Kevin Rose has between his roles at Digg and Pownce, and now it would appear that we may finally be on the eve of Rose being forced to decide between the two. Leah Culver, a co-founder of Pownce with Rose has made a bizarre post to Digg suggesting that Digg’s new features were a direct copy of those from Pownce: Since I originally came up with the Pownce gender list, I’m somewhat miffed that Digg copied Pownce. Culver also linked to an image on Flickr which she subsequently deleted. The first and most obvious question: has there been a complete break down in communications and trust between Pownce’s founders that they now find it necessary to air their dirty laundry (ironically) on Digg? Second: why did Culver delete the picture after posting the link on Digg? Was pressure brought to bare? As much as we all admire Kevin Rose’s tenacity and creativity, there is always a point where you can be wearing too many hats. Rose has three (Digg, Rev3, Pownce), which I’m guessing is at least one too many, possibly two. → Read More

August 24th, 2007

Check This Guy Out

Bill Snitzer, one of the tech guys at BitGravity, is driving to Los Angeles and showing it live on the Internet. He’s got a webcam up showing the drive and a Google Map mashup with a GPS device showing his progress. Bitgravity, located in Burlingame, California, hasn’t officially launched. But the company is the content delivery network (CDN) for Revision3 and other video sites. The quality of the video on this site is significantly better than what you see with other live streaming services like Justin.tv and Ustream. I’m looking forward to hearing more about the streaming technology, as well as the Google Maps/GPS hack (some resources for GPS mashup here and here). Thanks for the tip David. CrunchBase Information BitGravity Information provided by CrunchBase → Read More

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