ReviewMe, which is a PayPerPost-like service that pays bloggers to write about advertisers’ products, just launched moments ago. The company is backed by TechCrunch-sponsor Text-Link-Ads, which was recently acquired. ReviewMe has a somewhat different model that PayPerPost. Where advertisers on PayPerPost set a single fee that is paid to all bloggers regardless of their size, ReviewMe uses an algorithm based on Alexa, Technorati and other statistics to determine the importance of a blog and charges a different fee for each blog based on the calculation. Blogger payments range from $30 – $1,000 per post. Also, Bloggers must disclose that the review is a paid advertisement. They can do this in anyway they choose, ie “The following is a paid review:” “Paid Advertisement:” etc. This is another improvement over PayPerPost, which is heavily criticized because it does not require disclosure. Finally, advertisers can purchase posts, but they cannot require that a post is positive. The blogger can choose to write their honest opinion without fear of not being paid. The only requirement is that the review must be a minimum of 200 words. In an email exchange, a company spokesperson said “We are planning on burying PayPerPost.” While we do not endorse this business model, we do note that ReviewMe has removed the most egregious aspects of the PayPerPost business model: no disclosure requirement, and a requirement to write a positive post. ReviewMe is eating their own dog food by giving away $25,000 today to pay bloggers to write about the service. In related news, see Steve Rubel on a new startup called LoudLaunch. As I said before, this pay-to-shill business model is spreading like a virus. → Read More
Two new services that are similar to the controversial PayPerPost have announced their launch in the last few days: ReviewMe and CreamAid. PayPerPost, a marketplace for advertisers to pay bloggers to write about products (with our without disclosure), recently gained additional attention when they announced a $3 million round of venture financing. The PayPerPost model brings up memories of payola in the music industry, something the FCC and state attorney generals are still trying to eliminate or control. Given the distributed and unlicensed nature of the blogosphere, controlling payoffs to bloggers will be exponentially more difficult. Our position on these pay-to-shill services is clear: they are a natural result of the growth in size and influence of the blogosphere, but they undermine the credibility of the entire ecosystem and mislead readers. ReviewMe is backed by Text Link Ads, a long time TechCrunch sponsor. It has not launched yet but was announced earlier today. Like PayPerPost, ReviewMe is a marketplace that allows advertisers to pay bloggers to write about their products. There are some significant differences in the business model, though. Where advertisers on PayPerPost set a single fee that is paid to all bloggers regardless of their size, ReviewMe uses an algorithm based on Alexa, Technorati and other statistics to determine the importance of a blog and charges a different fee for each blog based on the calculation. To their credit, ReviewMe requires bloggers to disclose that they are being paid for the post, and advertisers cannot require a positive post (PayPerPost makes disclosure optional and advertisers can require positive posts). While we applaud the fact that ReviewMe requires disclosure and prohibits advertisers from requiring a positive post, we still think the very act of paying bloggers to write about a product is a very bad idea. Frankly, we’re not happy that one of our sponsors has launched this type of service, and we’ve notified them that we will not allow promotion of ReviewMe through TechCrunch. CreamAid launched earlier this week. The service is similar to PayPerPost but requires bloggers to include a Flash widget in the post that links to CreamAid and also shows other blog posts that have discussed the product. There does not seem to be a requirement that bloggers write positively about a product, but there are few details on the site. Part of the goal of CreamAid seems to be to build a social network → Read More
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