ReTargeter, an ad startup focused on, yes, retargeting, has launched a new way for advertisers to reach their customers.
Founder and CEO Arjun Dev Arora said the startup’s new CRM Retargeting service has aims similar to the Custom Audience Ads that Facebook introduced a few months ago, except that ReTargeter’s solution works on display advertising across the web. Businesses can upload email or… → Read More
In 2009, Arjun Dev Arora left Yahoo to start ReTargeter In the interview above, he explains what retargeting is and why it matters. He also talks about building his company culture, the shift in how people are buying advertising and social ad platforms like Facebook and Twitter. → Read More
For those unfamiliar with ad retargeting, it’s helpful to think of the mall scene from Minority Report, in which personalized advertisements follow John Anderton around as he walks. In this scifi scene, the targeting happens via retinal scan, but in 2011, luckily Big Brother has not quite taken over. Retargeting in online advertising today allows businesses to show ads to visitors who leave their… → Read More
Considering that the Web is changing and evolving every single day, the learning curve for newcomers — and even old-hands alike — can be steep. For those who are starting businesses and looking to learn more about how to use certain sites, products, or tools, the onramp can be difficult to find, not to mention maneuver.
Back in October, a startup called Grovo launched with the goal of tackling… → Read More
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