Digital metrics firm comScore today released its most recent mobile market share report, detailing trends in the mobile industry for the three month period ending in September. The survey of over 30,000 mobile subscribers in the U.S. revealed that smartphone penetration topped 50 percent for the first time ever in the study’s history, with Android and Samsung leading the charge. → Read More
According to a new report by Experian, 91% of online adults now regularly use social media in some form or another. This makes social networking the top online activity in the U.S. today, with 15% of all U.S. Internet visits going to a social networking site. Experian’s report also found that Pinterest is now the third most popular social network in the U.S., right behind Facebook and Twitter. → Read More
There’s been a lot of hype around 4G of late, with talk about how the new network standard provides increased speeds, better device functionality, and all that jazz. But is 4G a term that actually has real world meaning, or is it just some place-holding buzzword used by marketers to stoke consumer excitement over buying a new phone?
Morpace, a market research and consulting company, released an… → Read More
JiWire has been watching mobile and in-app advertising, and says that “Advertisements in mobile applications are especially effective.” Their new report, released today, “examines device use, consumer adoption of Wi-Fi and consumer preferences for mobile content and advertising delivery.” Interesting take-aways from the report include the fact that iPhone has surpassed iPod Touch in number of ads… → Read More
The Pew Internet Project says that kids who buy their own phones are four times as likely to sext – that is send inappropriate images or texts to other kids. The sad thing is that some of these images make it into some of the 3,000 reports received by the National Center for Missing and Exploited Children every week. While I still think sexting, like rainbow parties, is an overblown… → Read More
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