Real estate is a market that’s full of inefficiencies, headaches, and price gouging. Thankfully, there are a handful of startups looking to fix it, one of which is Seattle-based Redfin.
Today the company — which has proven to be so disruptive that angry real estate professionals were harassing the startup in its earlier days — has just raised another $14.8 million for its quest to turn the industry on its head, saving both buyers and sellers money in the process.
The round was led by Globespan Capital Partners, with participation from previous investors Madrona Venture Group, Vulcan Capital, Draper Fisher Jurvetson, and Greylock Partners. This round brings Refin’s total funding to nearly $46 million (its last round was a $10 million Series D in November 2009). → Read More
Redfin, the online platform for real estate search and brokerage services, has made some noise in the past, building a service that’s currently being valued at $230 million, at least according to trading on SharesPost. It’s been a little while since we’ve heard some big news from the Seattle-based company, but this morning the real estate brokerage is releasing a cool new feature that puts real estate agents on notice and gives home buyers and sellers a nifty “hot or not” comparison tool.
Redfin is today releasing the “Redfin Scouting Report”, a way for users to look up the performance statistics for over 1 million real estate agents in 14 major metropolitan areas, with information on nearly every agent in these cities, according to Redfin CEO Glenn Kelman. → Read More
“On Monday, federal prosecutors accused 11 people of being part of a Russian espionage ring, living under false names and deep cover in a patient scheme to penetrate what one coded message called American “policy making circles.””
They weren’t particularly good spies, apparently. They were directed to gather information on nuclear weapons, American policy toward Iran, C.I.A. leadership, Congressional politics and many other topics. But at least two of them chose to pursue these goals by working at tech startups.
But statistics don’t lie. Based on recent espionage data we’ve rigorously gathered (from the NYTimes article), fully 18% of all Russian spies also work at tech startups. Amazing. → Read More
I sat down with Redfin CEO Glenn Kelman and investor/board member James Slavet to talk about the continued success of the Seattle-based company. Warning in advance – the interview was done at the end of the day and we were drinking beer from our new kegerator, and we rambled at times. Perfect for a Sunday afternoon viewing, in my opinion.
Kelman announced in the video that Redfin is now on a $30 million revenue run rate, up from $15 million last summer (and at that point they were profitable. → Read More
When we split the atom, Einstein remarked that everything changed but our way of thinking. You could make the same argument about acquisitions and option pools.
As Mark Suster recently noted, employees will never see a big payday at most startups unless the company shoots for the moon. This is probably why investors’ case for a company to sell early focuses exclusively on the founder: in most early-stage acquisitions, the liquidation preferences and deal-sweeteners only work for investors and founders. → Read More
For startups, Christmas comes in November. Partners come back from vacation in September and deals start closing a few months later; since the credit crisis deferred fund-raising for most of the past year, November 2009 will probably end up being especially busy.
Redfin is one of the companies that just closed a round. Already the process has resulted in a huge shift in our mindset: from just surviving to building a juggernaut. That shift is one every startup can try on for size, whether it needs capital or not, by asking itself the same basic questions that VCs asked us. → Read More
Seattle based Redfin, an online real estate startup, has raised another $10 million in a venture capital round led by Greylock Partners. Existing investors Madrona Venture Group, Draper Fisher Jurvetson, Vulcan Capital and The HIllman Company all participated in the round, and Greylock’s James Slavet joins the Redfin board of directors.
This was a safety round, as Redfin announced profitability over the summer and have now exceeded a $20 million in revenue run rate (it was just $15 million last summer). They’ve roughly quadrupled in size since 2008, even in a down real estate market.
I used Redfin as a buyer over the summer when I was looking for a house. Here’s how it works, and why it’s so attractive compared to normal real estate broker deals: As a buyer you spend a lot of time on the Redfin site, looking at available houses and a rich set of data on previous sales, comps in the neighborhood, other homes listed in the same price range, etc. (or you can use their iPhone app, which the company says is the highest rated real estate app).
If you want to view a home you schedule online. They set it up for you and meet you at the house.
In all, it isn’t much different than the standard buying a house procedure. Except at the end they refund 50% of their commission to you. On a $500,000 house, you get a check for $7,500 at closing. → Read More
Online real estate broker Redfin is revamping its website to add recent data and photos of recent home sales as well as links to blog discussions of a listing. The Seattle-based startup, which is profitable, represents buyers and sellers in home real estate transactions for far less than the industry rates that take 5%-6% of the sale price of a home and split it between buy and sell brokers. On the buy side they reimburse 50% of the fee they receive back to the buyer. On the sell side they charge a $5,000 – $7,000 flat fee. The normal broker fees on a million dollar house are up to $60,000, so the savings for the consumer can be significant.
With the addition of 9.6 million photos for 1.4 million recent property sales, the total amount of data and photos stored by Redfin has increased by 340%, empowering consumers with more information about the homes they are considering buying. With the upgrade, Redfin users can access sales information of properties within 15 minutes of the property’s being taken off the market, including the photos used to sell the property, and information about the properties’ amenities. Redfin mashes this info up with public records, giving the prospective home buyer greater insight into the history of a property. → Read More
An interesting tidbit from today’s Naked Truth event in Seattle: Redfin CEO Glenn Kelman said his company just turned profitable. Since I was sitting next to him on the panel, I asked him off microphone what revenues were. He said the run rate is around $15 million. 2007 revenues were $5 million, 2006 revenues were $1 million.
That’s great news for everyone except the real estate industry. The Seattle-based startup represents buyers and sellers in home real estate transactions for far less than the entrenched industry rates that take 5%-6% of the sale price of a home and split it between buy and sell brokers. On the buy side they reimburse 50% of the fee they receive back to the buyer. On the sell side they charge a $5,000 – $7,000 flat fee. The normal broker fees on a million dollar house are up to $60,000, so the savings are obvious. → Read More
Taking place tonight in Seattle is The Naked Truth 2009, a Redfin-hosted conference to give entrepreneurs advice. Michael is there participating as an expert to discuss industry trends. This year’s topic is revenue models for consumer Internet startups. The four presenting startups, Redfin, UrbanSpoon, Picnik and Animoto have some interesting information to share via their slides, which we’re posting below, pointing out a few of the highlights.
For those who want to follow along live, you can find the video of the event here. → Read More
The real estate slump is still dragging the economy down, but real estate sites that can help people save money or cut down the time it takes to find a decent home are still hanging on. Today, regional online brokerage Redfin is expanding into parts of New York for the first time, including Westchester, Long Island, and Queens (Manhattan and Brooklyn still remain beyond its reach). And in California, it now covers Sacramento and the Central Valley. These will be added to its existing markets of Boston, Chicago, Seattle, Washington DC, Baltimore, and the San Francisco Bay Area.
More significantly, Redfin is adding up to 200 additional data fields thanks to last year’s settlement between the Department of Justice and the National Association of Realtors, which requires multiple listing services to make data available online and share it more broadly. Anything a real estate broker can tell a client can now be put online. Redfin CEO Glenn Kelman is now finding that traditional real estate brokers are more willing to hand over the keys to the kingdom. Depending on the area, Redfin will now list property details such as price history, the sellers’ mortgage history, cumulative days on the market, lot square footage, and will display addresses on a map. Other sites such as Trulia are also taking advantage of these relaxed rules. → Read More
In a surprising move, online real estate brokerage Redfin is entering into partnerships with real estate agents from more than a dozen other brokerages in areas that Redfin’s in-house agents can’t reach. Redfin appears to have changed its tune from its founding when the firm wasn’t really getting along with real estate agents. In fact, Redfin seemed to be founded with the mission that consumers could avoid fees associated with hiring and using a real estate broker.
With the real estate market contracting and credit tightening, Redfin has been forced to reconsider its business model. It seems that these partnerships with real estate agents was necessary for Redfin to expand throughout the country without having to hire more agents. Redfin was previously limited to showing listings in the metropolitan areas of Seattle, San Francisco Bay Area, Los Angeles, San Diego, Boston, Washington, and Chicago and will now be adding a presence in counties in Northern California, Illinois and Washington. Redfin laid off 20 percent of its staff in October of 2008 and reported slower revenue growth last year than in years before. → Read More
The economy is in the hole, and real estate is in an even deeper hole. What better time to invest in a real estate search engine? Shasta Ventures just led an $8 million series B financing in Roost, a real-estate search engine that is grabbing data from MLS listings (actually from something called the IDX, or Internet Data Exchange, which is a close proxy to MLS listings). As a result, Roost claims to have more comprehensive and accurate listings in the cities it covers than competing real-estate search engines such as Trulia and Zillow.
Yet Roost’s traffic barely registers. It is much smaller than Trulia, Zillow, or Redfin (which I’ve charted as a comparison below because Redfin also is not yet nationwide). → Read More
Startups can be the most conservative organizations in the world. We spend so much energy nurturing our delicate egos against naysayers and self-doubt that we can hardly admit mistakes. This is especially true of first-time CEOs. Thousands of new web companies were born in the last few years, and many of us just got the job.
We set off with the same directions: tackle a big problem, listen to customers, work hard, pinch pennies, hire slow, fire fast. Still good advice. But I think we’ll have different advice for one another once we’ve come through this downturn, about how we had to change to survive. Since real estate crashed before the overall market, Redfin (my online real estate company) has had a year’s head-start sorting out which changes seem to be working for us.
Not that we don’t still have a long ways to go. We’re still on track for our first profits in 2009, but we’re going to have to fight to make it.
The time we have left to succeed or fail is really just the measure of how long it took to adapt to our downturn. If I had been more experienced, we’d have adapted faster. Here’s the survival guide I’d give my former self, the one just starting to face the storm: → Read More
The largest Multiple Listing Service system, MRIS, covers real estate listings from 60,000 professionals in the mid-Atlantic region of the U.S. (Maryland, Washington DC, Northern Virginia, and parts of West Virginia and Pennsylvania). Like their sister MLS organizations, they hate services like Zillow, Redfin and Trulia which give everday consumers access to real estate information.
But they don’t hate it so much that they won’t compete.
MRIS is launching a beta version of a service called HomesDatabase that shows MLS listings. For now only homes covered in their region are shown, but they hope to partner with the other MLS systems to create a complete database covering the U.S. → Read More
Seattle based Redfin, a service that you use in lieu of a buyers broker or agent when buying a house. We explained their model in detail when they launched in mid 2006. A year later the company was interviewed on 60 Minutes. And all along the way there have been lawsuits and litigation threats against the Redfin model – a home buyer replaces uses the Redfin service instead of a broker or agent. Redfin then refunds 2/3 of the buy side fees back to you. The average reimbursement has been $10,520. Now, though, based on a report being released by the company tomorrow (the report is embedded at the end of this post), Redfin is able to get a second financial benefit to its buyers. Statistics show that Redfin buyers negotiate a much lower price than their broker competitors. They looked at two markets, San Francisco and Seattle, and gathered data from February 6, 2007 to February 5, 2008. The data, says Redfin, shows that Redfin buyers paid an average of 1.015% below homes’ asking price, while brokerage customers paid .087%. Translated into dollars, the average Redfin buyer spent $5,048 less to buy a house that they probably would have without Redfin behind them. So adding those two benefits together, a home buyer will save $10,520 + $5,048, or $15,568. Digging a little deeper into the data they’ve supplied me, it seems that there are pockets of highly aggressive buyers that are a perfect fit with Redfin. In Santa Clara country the negotiating advantage was $16,107. Redfin also says that their business model, which keeps agents on staff for customer service purposes, are not paid commissions based on sales. They receive bonuses based on customer satisfaction surveys. That means they have to treat their customers well, and make sure they get a good deal. The model seems to be working. Redfin has been involved in over 1,500 transactions (as of 1/31/08) and had reimbursed around $12 million to very happy home buyers. As an aside, if anyone remembers a little rant I had last month comparing the working environments in Seattle and Silicon Valley, it was the CEO of Redfin, Glenn Kelman, that I was debating against. document.write(”); http://documents.scribd.com/ScribdViewer.swf Read this doc on Scribd: The Redfin Advantage 2007, Final Version var scribd_doc = new scribd.Document(2358144, ‘key-16u226zqwnd216rfq09z’); scribd_doc.addParam(‘height’, 500); scribd_doc.addParam(‘width’, 560); scribd_doc.addParam(‘page’, 1); scribd_doc.addParam(‘mode’, ‘list’); scribd_doc.write(‘embedded_flash_2358144_11o41j’); CrunchBase Information Redfin Glenn Kelman → Read More
Venture capitalist Josh Kopelman has stated that he likes startups that shrink markets – “We love investing in technologies and business models that are able to shrink existing markets. If your company can take $5 of revenue from a competitor for every $1 you earn – let’s talk!” And while he isn’t an investor in Seattle-based real estate startup Redfin, I’m pretty sure he likes their business model. The company is doing its best to completely remove real estate agents and brokers (and their absurd fees) from at least half of a home sale. If you use them when you buy a home, they reimburse 2/3 of the broker fee to you, keeping 1/3 for themselves. 60 Minutes covered the company last May, which led to a surge in business. CEO Glenn Kelman told me today that, since launching in February 2006, they’ve been involved in 1,500 transactions and have reimbursed $12 million to customers. The average refund is $10,000. The company had 2007 revenues of $5 million, he says. They’ve just launched a new version of the website that includes more frequent MLS updates and the ability to group home sales by neighborhood and download the data. They are also providing deeper data on homes currently on the market as well as historical sales (they compete with a number of other startups in search, including Zillow, Trulia and Roost). If you want to use Redfin, check first to make sure they cover your geographic area, which include the San Francisco/Bay Area, San Diego, Orange County, LA, Seattle, Washington DC/Baltimore, and Boston. Chicago is coming soon. CrunchBase Information Redfin Zillow Trulia Roost Information provided by CrunchBase → Read More
In an interview with 60 Minutes, Redfin CEO Glenn Kelman said that “Real Estate is by far the most screwed up industry in America.” That may or may not be true, but one thing is certain: a lot of people have had negative experiences with realtors and wish there was a better way to buy and sell houses. And whenever we write about how screwed up that industry is, the realtors come out and start trolling in the comments. The profession seems to attract a fairly outgoing group; individuals that like the sound of their own voice. That may explain the success of Active Rain, a blogging platform for real estate professionals. It launched in June 2006, and by March 2007 had 20,000 bloggers, 12,000 of whom were real estate agents. Now the service is in litigation with Move.com, a company with a collection of websites (including the official site of the National Association of Realtors). In late 2006 ActiveRain entered into discussions to raise money or be acquired by Move.com. In January 2007 the two companies signed a nondisclosure agreement. Two months later Move.com sent Active Rain a letter of intent to acquire the company for $30 million, although it isn’t clear that either side actually signed the letter and made it binding. Then things started getting interesting. According to a lawsuit filed by Active Rain, Move.com kept telling the company the acquisition was on track, and also kept asking them for lots of information about their business. Active Rain said they complied, occupying weeks of the owners’ and officers’ time. Move.com supposedly told Active Rain that the deal had been unanimously approved by Move.com’s board of directors and that the closing was contingent only on the tweaking of a few minor details. Then the coup de grace: Move.com asked Active Rain for, effectively, a database download, including “highly sensitive information about its members and its network.” On May 3, 2007 Active Rain complied and sent the data. Within “hours” Move.com notified Active Rain that they were pulling out of the deal. A few days later Move.com announced that they were “rolling out free blogs for realtors” and competing head on with the service. A press release on the new product was issued in August. The $33 million lawsuit is pending. Move.com filed a answer denying some of the claims and demanding a jury trial. There isn’t much more → Read More
Seattle-based Redfin, a real estate website that allows users to bypass most of the fees associated with using real estate brokers, has closed a $12 million Series C round of financing. This is on top of the approximately $8 million they raised in their previous two rounds. The round was led by Draper Fisher Jurvetson. Previous investors Madrona Venture Group, Vulcan Capital, BEV Capital and The Hillman Company also participated (see all funding history here). Redfin is doing their best to completely remove real estate agents and brokers from at least half of a home sale. The company combines MLS listing information (homes for sale) with historical sales data (homes already sold) into a single map. If you find a home you like and want to place an offer, Redfin will represent you in the buying process (they have a call center with licensed real estate professionals to guide you). They then reimburse 2/3 of the buy-side real estate fees to you on closing. The average home buyer saves around $10,000 on a transaction. The company will also represent sellers in home sale transactions. The company has irked the real estate industry enough to get maintream attention. In May they were featured on 60 Minutes. Since then, the company has completed more than $350 million in real estate transactions and has saved customers around $6 million in commissions. Realtors are fighting back mainly by trying to limit the MLS data that the company can show on its site, and trying to stop the company from showing customer reviews alongside that data. They’ve also seen an increasing number of realtors refuse to accept offers from Redfin customers, and a few “for sale” signs have been chopped down from yards. I’m not surprised by any of this, given the disruptive nature of their business. Some of the comments left by realtors in our previous posts on the company have been venomous. Still, I have the feeling that the really big fight between realtors and Redfin is still to come. → Read More
