rebranding

Reddit refreshes its logo as IPO speculation swirls

If you weren’t already buying the Reddit IPO rumors, the internet’s beating heart of deeply niche microcultures just introduced a rebrand, refreshing its iconic logo and rolling out some n

Meta will add basic parental supervision tools to its VR headset almost three years after launch

Despite releasing its first virtual reality headsets in May 2019, Meta is only now adding parental supervision tools to its Meta Quest VR headset. After last year’s rebranding spectacle, all eye

VC firm Urban US rebrands to Third Sphere, doubles down on climate focus

Urban US is three funds deep into an eight-year venture capital journey of focusing on climate tech. The firm originally had a built-environment focus it described as “reimagining cities for cli

Facebook reportedly plans to change its name to focus on the metaverse

Facebook is planning to rebrand the company with a new name to focus on building the metaverse, according to a report by The Verge.  CEO Mark Zuckerberg will unveil its new name at the annual Connect

Canoo, the electric vehicle startup formed from Faraday Future’s ashes, seeks $200 million

Less than a month after rebranding as Canoo, the startup electric vehicle company formerly known as Evelozcity is on the hunt for $200 million in new capital. The startup, which is backed by a clutch

Verified Expert Brand Designer: Ramotion

Ramotion is a remote branding and product design agency that has worked with Bay Area tech startups since 2014. While they typically do branding for funded, fast-growing startups, Ramotion has helped

After rebranding to Puls and raising new cash, CellSavers wants to help set up your smart gadgets

CellSavers, the on-demand smartphone and tablet repair service, is rebranding its business to Puls and expanding its suite of services to include most smart devices in a home. The San Francisco-based

Shine gives up on mobile network ad-block threats, wants to play nice

So much for sticking "nuclear weapons" in carriers' dumb pipes. Shine, last year's enfant terrible of mobile ad blocking is pivoting (again!) -- in both tone of voice and business model. It's also reb

Tribune Publishing rebrands as tronc, terrible puns ensue

Tribune Publishing, owner of newspapers including the Chicago Tribune and Los Angeles Times, just announced that starting on June 20 it will rebrand as tronc*, Inc. — short for “tribune online

Asus Eee lookalike: Priced $50 more, big hand added

Here’s an idea. Take a 2GB Asus Eee PC, change almost nothing, and add $50 to the price tag. That’s what Cybertron’s done with its “new” line of Mini-PC computers. For $3

AT&T To Use iPhone To Push Name Change

With the iPhone about a month away, AT&T has finally gotten around to realizing they need to ditch the Cingular name. Using the iPhone as a catalyst, AT&T will be replacing signs inside all 18