UpTake Networks announced today that it acquired RealTravel.com, a social hotel recommendation site. With the purchase, terms of which were not disclosed, UpTake aims to “accelerate their investment in the online travel research experience and drive more free, qualified leads back to travel sites”.
RealTravel has come a long way since we first mentioned them in our Web 2.0 conference roundup last October. They now have very deep travel content – mostly written by users, and some from a recent partnership with Frommer’s. The site has an active community of tens of thousands of frequent travelers who talk about their experiences and freely give their recommendations via blogs… → Read More