reality

Virtual reality did not turn into the ultimate office replacement telepresence machine during the pandemic — and it wasn’t for lack of trying — but some startups focused on employee

The worlds of virtual and augmented reality have yet to land on the applications and hardware to truly spark mass-market, consumer interest in the space, but in the meantime, a startup building mixed

Even when Apple telegraphs its hardware strategy, it’s proving to be nearly impossible for startups to beat them. The company’s executives have been motioning interest in following their r

Virtual reality is in a public relations slump. Two years ago the public’s expectations for virtual reality’s potential was at its peak. Many believed that VR would transform the way we connect, i

Using the time-worn and trusty narrative of Charles Dickens’ “A Christmas Carol” as its platform, MWM Immersive, a division of Madison Wells Media, is finally taking location-based v

Lyft, the transportation on demand company that is heading to a $15 billion IPO in 2019, is racing ahead with its autonomous vehicle plans. TechCrunch has learned that it is acquiring the London-base

On October 18 — just one week away — some of the most brilliant and innovative minds in reality creation will gather at UCLA’s Royce Hall in Los Angeles to attend TC Sessions AR/VR 2018. Whether

Sextech entrepreneur and advocate Bryony Cole is planning for a future when entire relationships exist in virtual reality.

TechCrunch is heading to UCLA on October 18 and we’ve assembled some of the AR/VR industry’s most prescient founders, investors and executives to chat about the startups and trends driving

Earlier this year, in a small, grey-walled storefront inside a very large mall in Torrance, Calif. (just past the AMC Center) , the virtual reality game-maker Survios planted its first flag in the mar

LiveMap launched in TechCrunch’s Hardware Battlefield CES 2014 and is getting closer to producing its augmented reality helmet. Since launching, the product has evolved to a working prototype. I

Technophiles tend to overestimate the pace of mass adoption. For example, virtual reality fans expected a lot more of us to be whiling away our days with goggles stuck to faces, immersed in virtual wo

As augmented reality continues its march into the workplace, new tools are emerging to integrate collaboration and visualization tools into virtual and augmented reality. One application, which recent

VR is a tricky medium to do well, but Harmonix’s upcoming Rock Band VR might just be the perfect fit. The game has always been about making players feel like they’re real rock stars, livin

Anonymous sources have confirmed to TechCrunch that Skully co-founders Marcus and Mitch Weller have been kicked out of the company by investors. Marcus served as CEO of Skully while his brother Mitch

All of the chatter about virtual reality shouldn’t be a surprise to anyone. Over the years, we’ve been forcing our way to get closer and closer to content of all types. For example, before

After your <a href="https://techcrunch.com/2013/07/25/prim-laundry/">laundry</a> has been <a href="https://techcrunch.com/2013/06/04/delivery-com-acquires-brinkmat/">pressed</a> and <a href="https://t