Rapt

  • Microsoft Picks Up Another Ad Startup: Rapt

    Microsoft Picks Up Another Ad Startup: Rapt

    Will Microsoft’s hunger for advertising startups sever be satiated? Even as it continues to pursue the big Yahoo merger, it keeps picking up small startups to fill out its advertising software business. A couple weeks ago it was micro-segmenting software startup Yadata (for $20 to $30 million) . Today it is Rapt (the price was not disclosed). Rapt offers Web-based… Read More