<a target="_blank" href="http://www.rafter.com/home">Rafter</a>, a new edtech company formed from the rebranding of popular textbook rental service (and Chegg competitor) <a target="_blank" href="http
College textbook rental startup <a href="http://www.bookrenter.com/">BookRenter</a> is announcing an interesting new venture today, pivoting slightly from the singular focus on rentals to a broader ma