May 8th, 2013

Amazon’s Quidsi Gets Its Own Version Of Prime, With New Membership Program “Familyhood Plus”

familyhoodplus

Quidsi, the Amazon-owned parent company to a collection of single-word, e-commerce domains, including Diapers.com, Soap.com, Wag.com, Yoyo.com, and more, is today launching a new membership program called Familyhood Plus. The program offers consumers free two-day shipping with no minimum purchases and other exclusive deals.

Prior to today, Quidsi sites would only promise free two-day shipping… → Read More

February 7th, 2013

Diapers.com Is First Amazon-Owned Quidsi Site To Arrive On iPad

diapers ipad app

Diapers.com, the Amazon-owned e-commerce site targeting parents with new babies, is today launching a native app on the iPad, after seeing its mobile traffic increase more than 100 percent year-over-year. In December 2012, the company found that 40 percent of the website’s visitors came to shop via a smartphone or tablet. → Read More

October 17th, 2012

Amazon’s Quidsi Targets Kids With New Sites Bookworm.com & AfterSchool.com

bookwormLogo

Amazon subsidiary Quidsi, which currently operates sites like Soap.com, Diapers.com and the newly launched eco site Vine.com to name a few, will launched two more sites this week, AfterSchool.com and Bookworm.com. Both sites are targeting families with children, the former featuring over 70,000 items for “children’s activities” and the latter offering 45,000 children’s books to start. → Read More

January 6th, 2012

Next On Amazon’s Road To World Domination? Casa.com For Home Decor

Amazon Casa

The rights to Casa.com (Spanish for ‘house’) have been transferred to Amazon, indicating the ecommerce giant’s next dedicated vertical shop may be a home decor site. Amazon’s Quidsi network of sites already runs diapers.com for baby goods, wag.com for pets, beautybar.com for — well, you get it. If you visit Casa.com now you’ll find more evidence, with a blank screen explaining “You have… → Read More

October 24th, 2011

Amazon’s Online Drugstore Soap.com Adds Groceries To The List

Soap.com_

Amazon-owned Quidsi has tackled diapers, drugstore items, pet supplies and toys in its empire of retail verticals. And today, Quidsi’s Soap.com is adding groceries to the list, with a new category for non-perishable food items.

For background, Quidsi launched with Diapers.com, which quickly became the biggest seller of diapers online. Last year, it expanded into drugstore items with Soap.com→ Read More

September 20th, 2011

After Pets, Diapers And Soap; Amazon’s Quidsi Tackles Toys With Retail Site YoYo

YoYo.com

After conquering online retail in diapers, soaps, beauty products, most recently pet supplies, Amazon-owned Quidsi is moving into its next vertical—toys. Quidsi is debuting YoYo.com, a toy e-commerce site that aims to provide handpicked recommendations and discovery tools to make kids toy shopping easy and fun.

For background, Quidsi launched with Diapers.com, which quickly became the → Read More

February 28th, 2011

Why Is It Taking So Long For Amazon To Close Its Diapers.com Deal?

It’s been about four months since Amazon announced its plans to acquire of Quidsi, the parent company of Diapers.com and Soap.com, for $540 million. The deal has not yet closed, primarily due to an extended review by the FTC.

The FTC took nearly seven months to approve the Google AdMob deal, so it is not yet as bad as it could be. But it is also unclear what antitrust concerns the FTC might… → Read More

January 14th, 2011

Amazon's Diapers.com And Soap.com Bring E-Commerce To Facebook Pages

E-commerce on Facebook has steadily been ramping up as both small retailers and big brands set up online store fronts on the social networks. With access to Facebook’s nearly 600 million members, it makes sense for retailers to bring e-commerce and the shopping experience to the social network. Today, Quidsi, which Amazon acquired for $540 million last Fall, is launching an shopping experience on… → Read More

November 8th, 2010

Confirmed: Amazon Spends $545 Million On Diapers.com Parent Quidsi

Amazon.com has just announced that it has reached an agreement to acquire Quidsi, which operates ecommerce sites Diapers.com, Soap.com and BeautyBar.com. The acquisition news first broke over the weekend by Fortune’s Dan Primack, who pegged the purchase price at $540 million.

Primack wasn’t that far off – Amazon says it will acquire all of the outstanding shares of Quidsi for approximately $500… → Read More

November 6th, 2010

Amazon Buys A Lot of Diapers.com For $540 Million

First shoes, now diapers. Amazon is reportedly about to announce on Monday the acquisition of Quidsi, the New Jersey-based ecommerce company behind Diapers.com, Soap.com, and, most recently, BeautyBar.com. Fortune’s Dan Primack, who broke the story from a maternity ward in Boston where his daughter was just born (no joke), puts the price of the all-cash deal at $540 million. A year ago, Amazon… → Read More

June 3rd, 2010

The Founders Behind Diapers.com Launch Soap.com: "All The Robots Are In Place"

Marc Lore and Vinit Bharara have figured out a formula for selling low-margin goods online and shipping them overnight to customers. The two entrepreneurs have built Diapers.com into the largest seller of diapers and other baby products on the Web. Diapers.com is on track to bring in $300 million in revenues this year. Now the two are getting ready to launch a new e-commerce site, Soap.com.→ Read More

April 20th, 2010

Diapers.com On Its Way To Selling Half A Billion Diapers, Raises $20 Million Debt Round

“This year we will sell half a billion diapers,” Marc Lore, the CEO of Diapers.com tells me. That is a hell of a lot of diapers. In fact Lore believes Diapers.com sells four times as many diapers as the next largest seller of nappies online, Amazon. In 2009, Diapers.com pulled in $182 million in revenues, up from $89 million in 2008, he says. And this year, Diapers.com is on a run rate to… → Read More