Quantcast

  • Tesla Drivers Are Using Their In-Dash Browser To Keep Up With The News, Quantcast Says

    Tesla Drivers Are Using Their In-Dash Browser To Keep Up With The News, Quantcast Says

    What are Tesla owners actually doing with their in-car web browsers? That’s the question that ad measurement and targeting company Quantcast tried to answer with some just-released data. Apparently, the Tesla Model S (of which there are now more than 25,000 on the road) includes a 17-inch touchscreen with a web browser, and yes, it works when you’re driving. Read More

  • Quantcast Adds Mobile App Data, Promises A Truly Cross-Platform View In Its Analytics Service

    Quantcast Adds Mobile App Data, Promises A Truly Cross-Platform View In Its Analytics Service

    Advertising and measurement company Quantcast is launching a new service today called Measure for Mobile Apps. As the name implies, it collects data on the usage of a publisher’s iOS and Android apps. The service is available for free, and it offers information on app traffic, how that traffic breaks down by device, how it breaks down by app version, and return usage. (Quantcast notes… Read More

  • San Francisco To Dublin, Ad Specialist Quantcast Opens EMEA Ops Center, Plans 100 Non-Engineering Jobs

    San Francisco To Dublin, Ad Specialist Quantcast Opens EMEA Ops Center, Plans 100 Non-Engineering Jobs

    Digital advertising specialist Quantcast has become the latest U.S. tech company to put down roots in Dublin. The San Francisco-headquartered company has announced the opening of a new EMEA Operations Center in the Irish city to support the “growth and expansion” of its advertising business throughout Europe, and better support existing clients in the region — echoing a… Read More

  • Quantcast Acquires Startup MakeGood To Improve Ad Data Aggregation

    Quantcast Acquires Startup MakeGood To Improve Ad Data Aggregation

    Online measurement and ad targeting company Quantcast has acquired MakeGood (also known as MakeGood Software), a Seattle-based ad tech startup founded in 2009. Quantcast CEO Konrad Feldman said the company spent the last year looking for ways to improve the tools it offers for reconciliation, i.e., combining its own data with that from the customer’s system to get the big picture on an… Read More

  • Quantcast Open Sources Hadoop Distributed File System Alternative

    Quantcast Open Sources Hadoop Distributed File System Alternative

    Quantcast, an internet audience measurement and ad targeting service, processes over 20 petabytes of data per day using Apache Hadoop and its own custom file system called Quantcast File System (QFS). Today, it’s making that technology available to as open source under an Apache license. You can now find it on GitHub. Read More

  • Gawker's Gulp Moment: Big Redesign Is Driving People Away

    Gawker's Gulp Moment: Big Redesign Is Driving People Away

    About ten days ago, gossip blog Gawker and its sister sites Gizmodo, Lifehacker and others switched over to a drastic redesign which was met with plenty of jeers. People always complain about design changes, but this time it looks like several of Gawker’s sites actually took a major hit to traffic. According to Quantcast, which directly measures the sites, Gawker’s U.S. daily… Read More

  • Android's Mobile Web Consumption Share In The US Is Surging, iOS Share Dropping

    Android's Mobile Web Consumption Share In The US Is Surging, iOS Share Dropping

    Media measurement and Web analytics company Quantcast has some interesting numbers on mobile browsing in the United States, and it’s preparing to release some of those statistics, across vendors. Earlier today, the company put up a teaser blog post, showing two graphs, one of them representing the share of mobile Web consumption in the US per mobile OS. As you can tell, Quantcast… Read More

  • Quantcast appoints Yahoo! MD to ramp up UK expansion

    Quantcast appoints Yahoo! MD to ramp up UK expansion

    The web measurement firm Quantcast has appointed ex-Yahoo! MD Philip Macauley to lead the company’s operations and expansion into the UK market. Macauley spent ten years at Yahoo!, where he was most recently Director of Business Development and Commercial Relations. His tenor at the Internet giant saw him take on various “senior roles” including “driving media… Read More

  • Quantcast Pulls In Yahoo! Exec To Ramp Up UK Operation

    The web measurement firm Quantcast has appointed ex-Yahoo! MD Philip Macauley to lead the company’s operations and expansion into the UK market. Macauley spent ten years at Yahoo!, where he was most recently Director of Business Development and Commercial Relations. His tenor at the Internet giant saw him take on various “senior roles” including “driving media… Read More

  • Google VP Julio Pekarovic Departs To Become CFO At Quantcast

    Google VP Julio Pekarovic Departs To Become CFO At Quantcast

    Audience measurement company Quantcast has poached Julio Pekarovic away from Google to become its new chief financial officer. Pekarovic worked at Google for the past seven years, most recently as Vice President, Global Sales Finance Operations. In addition, Quantcast has appointed Michael Blum as General Counsel; he was previously at Silicon Valley law firm Fenwick & West. Read More

  • How Does Compete Get Its Web Traffic Data? At Least One Way Sounds Very Sketchy.

    How Does Compete Get Its Web Traffic Data? At Least One Way Sounds Very Sketchy.

    A month ago, Jason Calacanis went on a rant about why everyone should boycott comScore. He felt they were using sketchy tactics to bully people into their pay-to-play model for measuring web analytics. He also noted that their free competitors like Quantcast, Google, and Compete would soon eat their lunch. Both Quantcast and Google (Analytics) offer direct counting of pageviews (but even… Read More

  • Jason Calacanis Punches Comscore In The Face. Comscore Punches Back. Fred Wilson Drags Us Into It. $SCOR

    Jason Calacanis, our partner over the years on the TechCrunch50 conference, wrote quite a rant yesterday about analytics company Comscore. His argument: that Comscore has vastly undercounted traffic and visitors over the years, and is now formalizing “their extortion ring” by offering to track traffic more directly (and the numbers are generally much higher) via tracking pixels for… Read More

  • U.S. Mobile Web Usage Grew 110 Percent Last Year; Apple Dominates, Android No. 2

    U.S. Mobile Web Usage Grew 110 Percent Last Year; Apple Dominates, Android No. 2

    The mobile Web grew 110 percent in the U.S. last year and 148 percent worldwide as measured by growth in pageviews, according to a new Quantcast Mobile Trends report (embedded below). Even so, the mobile Web accounted for only 1.26 percent of Web consumption in the U.S. (and 0.99 percent worldwide). Apple’s iPhone and iPod Touch drove much of this growth. In the U.S., Apple has a… Read More

  • Quantcast Raises $27.5 Million Series C Round From Cisco And Prior Investors

    Quantcast Raises $27.5 Million Series C Round From Cisco And Prior Investors

    Audience measurement company Quantcast has raised $27.5 million in a third round led by Cisco Systems and joined by Polaris Venture Partners. Other previous investors, namely The Founders Fund and Revolution Ventures also participated. The Series C round brings the total of capital injected into the analytics company to a healthy $53.2 million. In the announcement, Quantcast says the extra… Read More

  • Quantcast Closes $20 million Series B

    Quantcast Closes $20 million Series B

    Web metrics service Quantcast has closed $20 million Series B in a round that included Founders Fund and Polaris Venture Partners. Quantcast offers a “new media measurement service” that competes with companies such as comScore, HitWise and Alexa. Quantcast combines directly measured audience data with panel-based estimates to deliver third-party metrics on websites for advertisers… Read More

  • Founders Fund Closes $220 Million Second Fund

    Founders Fund Closes $220 Million Second Fund

    San Francisco based Founders Fund launched in 2005 with a $50 million venture fund. They’ve had two liquidity events since then, and a handful of other very high profile investments (Facebook, Powerset, Ooma, Quantcast, Slide, Geni, Causes, etc.). Today they will announce a second fund, Founders Fund II. It’s much larger – $220 million. And unlike the first fund, the money… Read More