Poor little Qualcomm: $100 billion in market cap but nobody knows your name. At least that’s the song the company is singing in a new MIT Technology Review article today, which features Qualcomm Chief Marketing Officer Anand Chandrasekher basically begging for attention. Qualcomm is the Intel of the mobile world, after all, but without garish stickers on every PC, a two-word catchy slogan and… → Read More
Yota Devices, the Russian company that has nerds like me excited with its combo e-ink/LCD display smartphone designs, today announced at MWC that it has entered into a software licensing agreement with Qualcomm to help it bring LTE-capable smartphones, modems and routers to market. Yota becomes the first Qualcomm software licensee in Russia with the deal, and for Qualcomm, it means securing a… → Read More
Qualcomm’s isn’t really a brand that figures prominently into the average person’s understanding of the mobile space, and that’s exactly the issue that the San Diego-based semiconductor company is trying to tackle in its newest and most prominent CES keynote to date. Cringeworthy introduction aside (facepalm material as far as the eye could see), Qualcomm CEO Paul Jacobs took the stage to… → Read More
Qualcomm announced an upgrade to their Vuforia Augmented Reality platform on Wednesday. Vuforia is a platform that focuses on using images as the “targets” to launch an AR experience, rather than requiring consumers to scan QR codes or other glyphs.
So instead of scanning a barcode, you just scan a specific picture to start the AR experience on your mobile phone or tablet (it could launch a… → Read More
Qualcomm subsidiary Snaptracs was on hand at Pepcom’s Digital Experience event to demo their Tagg pet tracker, and really — what better way to do it than with a large stuffed dog? → Read More
Blippar, the UK startup behind an eponymous mobile image recognition and augmented reality platform, has landed seed funding – the size of the investment was not disclosed – from Qualcomm Ventures.
The startup, which is based in London, says the seed funding serves as a springboard for a bigger Series A funding round it expects to close in early 2012. → Read More
Blippar, the UK startup behind an eponymous mobile image recognition and augmented reality platform, has landed seed funding – the size of the investment was not disclosed – from Qualcomm Ventures.
The startup, which is based in London, says the seed funding serves as a springboard for a bigger Series A funding round it expects to close in early 2012. → Read More
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