push notifications

  • Parse Rolls Out A/B Testing For Push Notifications

    Parse Rolls Out A/B Testing For Push Notifications

    Facebook subsidiary Parse is rolling out Parse Push Experiments, a new feature aimed at marketers and developers whose apps use the Parse SDKs that lets them A/B test different messages and times for push notifications that go out to mobile devices. Read More

  • For Two New Apps Called “Push” And “Drop,” The Push Notification Is The App

    For Two New Apps Called “Push” And “Drop,” The Push Notification Is The App

    Two new applications, Drop and Push, want to save you from having to download multiple news apps or browse dozens of websites just to keep up with the topics that interest you. But what makes these two apps different, when compared with news aggregators or other mobile news readers (aka RSS readers), is that they primarily function via push notifications. Read More

  • Snapchat Pushes You To Watch Friends’ Stories

    Snapchat Pushes You To Watch Friends’ Stories

    Snapchat Stories are a huge hit, with the photos and videos you post to your profile now more popular than Snap messages. But they’re still easy to forget about since they’re pull and not push — they aren’t sent to friends directly and don’t generate alerts. You had to seek them out. Until now. Snapchat confirms to me it’s started “sometimes”… Read More

  • Gillmor Gang: Yotifications

    Gillmor Gang: Yotifications

    The Gillmor Gang — Danny Sullivan, Alexia Tsotsis, Kevin Marks, Keith Teare, and Steve Gillmor — react with nervous jokes as all eyes turn to the success of Yo, the single-minded communication app that has one thing on its little mind. But wait a minute, what’s surreally going on here as BetaWorks’ John Borthwick leads an investment round on the love child union of… Read More

  • Roost Takes On Twitter, RSS With A Platform For Web-Based Push Notifications

    Roost Takes On Twitter, RSS With A Platform For Web-Based Push Notifications

    A new Y Combinator-backed startup called Roost wants to succeed where RSS readers perhaps failed with the introduction of a new service that lets consumers subscribe to websites using browser-based push notifications. However, unlike a browser plug-in system such as PageMonitor, for example, Roost is based on an upcoming standard for web push, which is built into Safari and is coming soon… Read More

  • Fanout Emerges From Private Beta, Provides Real-Time Push Service

    Fanout Emerges From Private Beta, Provides Real-Time Push Service

    Fanout, a company that has been in private beta since its inception in 2011, will be available to the general public this week. According to company founder Jason Karneges, Fanout provides real-time data push, which ensures content is delivered to a device without delay or requiring a refresh. Read More

  • Mobile Marketing Startup Kahuna Raises $11M From Sequoia

    Mobile Marketing Startup Kahuna Raises $11M From Sequoia

    Kahuna, a startup that helps marketers test and automate their push notifications, is announcing that it has raised $11 million in Series A funding from Sequoia Capital. The company launched last fall (announcing at the time that it had raised $2 million in seed funding), and it says its customers now include Yahoo, trivia app QuizUp (whose makers are also backed by Sequoia), 1-800-Flowers… Read More

  • Gillmor Gang: Mo' Beta Blues

    Gillmor Gang: Mo’ Beta Blues

    The Gillmor Gang — Robert Scoble, Keith Teare, Kevin Marks, and Steve Gillmor — welcome the summer solstice with a dip in the gene pool. With Google Glass two months new and iOS7 in developers’ hands, the stage is set for the unification of app notifications across OS and device. Microsoft releases Office for the iPhone, and Facebook Snapchat’s Instagram. But to… Read More

  • Google Brings Its Cloud Messaging Push Notification Service To Chrome

    Google Brings Its Cloud Messaging Push Notification Service To Chrome

    At last year’s I/O, Google launched its Cloud Messaging push notification service for Android. This week, it extended this service to Chrome and Chrome OS, which, Google says, allows Chrome apps and extension developers to wake up their apps remotely and/or send alerts to users. Read More