Pubmatic

  • PubMatic Raises $7.5 Million For Ad Optimization Platform

    PubMatic Raises $7.5 Million For Ad Optimization Platform

    PubMatic, an online ad optimization service and TechCrunch 40 company, has raised $7.5 million in Series C funding from Helion Venture Partners, Draper Fisher Jurvetson and Nexus Venture Partners. This round of investment brings PubMatic’s total funding to $18 million. PubMatic’s ad server that sits between online publishers and online ad networks like Google AdSense, Yahoo… Read More

  • PubMatic Launches Dynamic Ad Price Prediction Tool

    PubMatic Launches Dynamic Ad Price Prediction Tool

    With ad pricing from ad networks changing constantly, publishers not only have to keep a pulse on revenue from impressions, but also on which ad network is delivering the best value. In fact, publishers can benefit greatly from diversification in this dynamic environment. PubMatic, an online ad optimization service and TechCrunch 40 company, is launching a new product, Ad Price Prediction… Read More

  • PubMatic: Remnant Ad Prices Are Half What They Were A Year Ago

    PubMatic: Remnant Ad Prices Are Half What They Were A Year Ago

    Fourth quarter data is starting to trickle in on how bad the online advertising downturn is turning out to be. The latest data comes from Pubmatic, an online ad optimization service used by more than 5,000 sites large and small. PubMatic’s fourth quarter AdPrice Index, which I have obtained, shows the average rates paid to these sites for remnant display ad inventory (i.e., inventory… Read More

  • Pubmatic Data Suggests Small Sites Command Higher Rates For Remnant Ads Than Large Sites.

    Pubmatic Data Suggests Small Sites Command Higher Rates For Remnant Ads Than Large Sites.

    Online ad-optimizing service PubMatic is now publishing an AdPrice Index with the average rates collected for remnant ads by 3,000 Web publishers. These are the ads that sites place from the big ad networks when they cannot sell the inventory themselves at normally higher rates. Small sites (those with less than one million page views per month) command nearly three times as much per ad as… Read More

  • PubMatic Takes $7 Million Series A

    PubMatic Takes $7 Million Series A

    TechCrunch 40 finalist PubMatic has taken $7 Million Series A in a round led Nexus India Capital that included original investors Draper Fisher Jurvetson and Helion Ventures. PubMatic offers a meta ad server that sits between online publishers and online ad networks like Google AdSense, Yahoo Publisher Network and Value Click. Their service helps small and medium sized publishers manage… Read More

  • Using Pubmatic Could Land You Some Free Advertising

    Using Pubmatic Could Land You Some Free Advertising

    Advertising has gotten a lot more complicated since the early days of the internet. There are hundreds of ad networks out there. With targeting being the name of the game, efficiently allocating your ad space to visitors is nearly impossible. In response, automated ad optimization engines have started up to help manage these advertising complexities. Using one seems like a no-brainer for… Read More

  • TechCrunch40 Session 6: Revenue Models & Analytics

    TechCrunch40 Session 6: Revenue Models & Analytics

    Session six as follows, including our live notes. Spottt (Adbrite) Spottt helps like-minded sites promote each other for free. Just put a Spottt on your site, blog, or MySpace profile. Every time you show someone else’s ad, they’ll show yours. Spottt was created by AdBrite, with the assistance of Tony Hsieh, co-founder of LinkExchange. Simple model, 1:1 exchange model. Same as… Read More