Confirming rumors earlier reported by Bloomberg, mobile carrier France Télécom-Orange and advertising juggernaut Publicis Groupe have teamed up to launch a venture capital fund.
The companies have committed to jointly put in 150 million euros (presumably split 50/50), and are seeking outside investors to double the size of the fund, which will focus on backing budding entrepreneurs building… → Read More
Confirming rumors earlier reported by Bloomberg, mobile carrier France Télécom-Orange and advertising juggernaut Publicis Groupe have teamed up to launch a venture capital fund.
The companies have committed to jointly put in 150 million euros (presumably split 50/50), and are seeking outside investors to double the size of the fund, which will focus on backing budding entrepreneurs building… → Read More
Publicis Groupe, one of the largest communications firms in the world, has acquired 51 percent of New York-based social media agency Big Fuel with an option to increase its participation to 100 percent from 2014.
Big Fuel will be aligned under Publicis’ VivaKi organization and serve as a strategic “social media center” for some of its other properties, namely digital agencies Digitas… → Read More
Google is blowing the doors off with its display advertising business, which is doing so well that the company bragged about that it is on a $2.5 billion annualized revenue run-rate just in display. A big part of that growth is coming from YouTube and Google’s own sites. But another big driver of display advertising growth both for Google and across the industry is coming from a less… → Read More
More than two years after buying advertising network aQuantive for $6 billion, Microsoft finally unloaded the digital advertising agency that came with that deal. It sold Razorfish to French advertising conglomerate Publicis Groupe for $530 million in a combination stock-and-cash transaction. The price was 1.4 times Razorfish’s 2008 sales of $380 million.
Microsoft has been shopping Razorfish… → Read More
Ever since Google closed the DoubleClick acquisition, it’s been trying to sell off Performics, a unit of DoubleClick that does search-engine marketing and optimization. The business presented a conflict of interest for Google because its services are aimed at getting better placement on Google’ search results for its clients. Google announced today that it sold the business to… → Read More
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