Publicis

  • Twitter CEO Says He Has No Idea How Many Users Opt Out Of Ads

    Twitter CEO Says He Has No Idea How Many Users Opt Out Of Ads

    Dick Costolo, the CEO of Twitter, says that it’s easy enough for consumers to opt out of tailored ads on Twitter, but he does not know how many actually go through the process of doing so. “You can opt out of tailored ads and content,” he told an audience today. But asked how many percentage-wise have done so, he would not say: “I do not know how many people have opted… Read More

  • Digital Ads Will Be 22% Of All U.S. Ad Spend In 2013, Mobile Ads 3.7%; Total Global Ad Spend In 2013 $503B

    Digital Ads Will Be 22% Of All U.S. Ad Spend In 2013, Mobile Ads 3.7%; Total Global Ad Spend In 2013 $503B

    Global ad spend in 2013 will see steady growth of 3.5% to reach $503 billion by the end of the year, and the amount going into internet advertising will continue to get larger, according to figures out today from Publicis-owned ad agency ZenithOptimedia. In the U.S. — disporportionately the largest single ad market — digital in 2013 will account for 21.8% of all ad spend… Read More

  • Publicis And Omnicom Are Merging To Form A $35.1B Advertising Leviathan

    Publicis And Omnicom Are Merging To Form A $35.1B Advertising Leviathan

    Today Publicis and Omnicom, two of the “big five” global advertising and marketing agencies, announced a “merger of equals”, in which the two will combine to create the world’s biggest agency, with some $22.7 billion in annual revenues and a market capitalization of $35.1 billion. The pair say that the new Publicis Omnicom Group initially will be jointly run by… Read More

  • France Télécom, Publicis launch pan-European VC fund. Target: €300 million

    Confirming rumors earlier reported by Bloomberg, mobile carrier France Télécom-Orange and advertising juggernaut Publicis Groupe have teamed up to launch a venture capital fund. The companies have committed to jointly put in 150 million euros (presumably split 50/50), and are seeking outside investors to double the size of the fund, which will focus on backing budding entrepreneurs… Read More

  • France Télécom, Publicis Launch Pan-European VC Fund. Target: €300 Million

    France Télécom, Publicis Launch Pan-European VC Fund. Target: €300 Million

    Confirming rumors earlier reported by Bloomberg, mobile carrier France Télécom-Orange and advertising juggernaut Publicis Groupe have teamed up to launch a venture capital fund. The companies have committed to jointly put in 150 million euros (presumably split 50/50), and are seeking outside investors to double the size of the fund, which will focus on backing budding entrepreneurs… Read More

  • Publicis Buys Social Media Agency Big Fuel

    Publicis Buys Social Media Agency Big Fuel

    Publicis Groupe, one of the largest communications firms in the world, has acquired 51 percent of New York-based social media agency Big Fuel with an option to increase its participation to 100 percent from 2014. Big Fuel will be aligned under Publicis’ VivaKi organization and serve as a strategic “social media center” for some of its other properties, namely digital… Read More

  • Investigation: Google, "The Rise Of DSPs," And What's Really Fueling Its Display Ad Growth

    Investigation: Google, "The Rise Of DSPs," And What's Really Fueling Its Display Ad Growth

    Google is blowing the doors off with its display advertising business, which is doing so well that the company bragged about that it is on a $2.5 billion annualized revenue run-rate just in display. A big part of that growth is coming from YouTube and Google’s own sites. But another big driver of display advertising growth both for Google and across the industry is coming from a… Read More

  • Microsoft Unloads Razorfish To The French For $530 Million

    More than two years after buying advertising network aQuantive for $6 billion, Microsoft finally unloaded the digital advertising agency that came with that deal. It sold Razorfish to French advertising conglomerate Publicis Groupe for $530 million in a combination stock-and-cash transaction. The price was 1.4 times Razorfish’s 2008 sales of $380 million. Microsoft has been… Read More

  • Google Finds a Buyer For Performics in France (Publicis)

    Ever since Google closed the DoubleClick acquisition, it’s been trying to sell off Performics, a unit of DoubleClick that does search-engine marketing and optimization. The business presented a conflict of interest for Google because its services are aimed at getting better placement on Google’ search results for its clients. Google announced today that it sold the business… Read More