YouTube announced earlier this year it would begin pilot testing livestream shopping with a handful of select creators. Now, the company is ready for a larger test of its live shopping platform, with
Microsoft under CEO Satya Nadella has refocussed to double down on enterprise, artificial intelligence and cloud services, and today the company took the wraps a new project for advertising giant Publ
Something big happened in France over the last five years. Perhaps it was the economic crisis that added some much-needed shock-therapy. Perhaps it was an increasing friendliness toward tech entrepren
China’s Internet giant Tencent has been expanding its international reach in areas like games and advertising, and as part of that, the company is picking up its dealmaking in Europe. The Wall
Global marketing giant Publicis is spending big to position itself as the top agency for digital services, after it announced (PDF) a much-speculated deal that sees it acquire Sapient for $3.7 billion
Dick Costolo, the CEO of <a target="_blank" href="http://www.twitter.co">Twitter</a>, says that it's easy enough for consumers to opt out of tailored ads on Twitter, but he does not know how many actu
Global ad spend in 2013 will see steady growth of 3.5% to reach $503 billion by the end of the year, and the amount going into internet advertising will continue to get larger, according to figures ou
Today <a target="_blank" href="http://www.publicisgroupe.com">Publicis</a> and <a target="_blank" href="http://www.omnicomgroup.com">Omnicom</a>, two of the "big five" global advertising and marketing
<img src="http://eu.beta.techcrunch.com/wp-content/uploads/Photoxpress_463972.jpg" class="shot2" />
Confirming rumors earlier reported by <a href="http://www.bloomberg.com/news/2011-10-25/france-tele
Confirming rumors earlier reported by <a href="http://www.bloomberg.com/news/2011-10-25/france-telecom-teams-up-with-publicis-on-tech-fund.html">Bloomberg</a>, mobile carrier <a href="http://www.crunc
<a href="http://www.crunchbase.com/company/publicis-groupe">Publicis Groupe</a>, one of the largest communications firms in the world, has acquired 51 percent of New York-based social media agency <a
<img src="http://tctechcrunch.files.wordpress.com/2010/11/cash-pile.jpg">
Google is blowing the doors off with its display advertising business, which is doing so well that the company bragged about
<img src="http://tctechcrunch.files.wordpress.com/2009/08/razorfish-logo-215x36.jpg" width="215" height="36" />
More than two years after buying advertising network <a href="https://techcrunch.com/20
Ever since Google closed the DoubleClick acquisition, it’s been trying to sell off Performics, a unit of DoubleClick that does search-engine marketing and optimization. The business presented a