public relations

  • The Omniture Of PR? AirPR’s New Analytics Platform Aims To Show CMOs How To Invest In PR

    The Omniture Of PR? AirPR’s New Analytics Platform Aims To Show CMOs How To Invest In PR

    Startups and PR firms have long had a halting, if not embattled relationship. Spend time talking to entrepreneurs and those working at startups, and it won’t be long before you encounter the nagging mistrust founders have of PR firms and the PR process. That’s why AirPR, the PR marketplace and technology platform, is launching a new analytics platform that aims to restore some of… Read More

  • Startup-PR Matchmaker AirPR Opens To The Public, As Data Begins To Reveal How To Fix A Broken Model

    Startup-PR Matchmaker AirPR Opens To The Public, As Data Begins To Reveal How To Fix A Broken Model

    For pretty much as long as anyone can remember, a relationship triangle, or a “love triangle” if you will, has taken shape between companies and the PR firms that represent them and the press that covers them — existing in some sort of recursive loop. Yet, while that triangle should have come to represent a symbiosis and a valuable communication network, somewhere along the… Read More

  • AirPR Launches A Marketplace To Match Startups With Top PR Talent

    AirPR Launches A Marketplace To Match Startups With Top PR Talent

    Today, AirPR is officially launching its Match.com for startups and PR, peeling back the curtain on its PR marketplace for the first time. Essentially, AirPR has created a tech platform that aims to increase PR performance and remove the barriers that stand in the way of startups discovering and recruiting top PR talent to help them carry out specific projects. It does this through a… Read More

  • AirPR Nabs $1M From 500 Startups, Matt Mullenweg To Help Startups Find Better PR

    AirPR Nabs $1M From 500 Startups, Matt Mullenweg To Help Startups Find Better PR

    We in the media have a love-hate relationship with public relations firms and their professionals, with that relationship tending to skew heavily to the latter. Companies pour countless hours of blood, sweat and tears into building products and viable businesses, and when they’re ready to tell those unique stories, they turn to PR. But as it stands right now, companies struggle to find… Read More

  • Survey Says: PR People Love Our No-Embargo Policy

    Survey Says: PR People Love Our No-Embargo Policy

    The PR industry never ceases to amaze me. Despite the fact that we stopped honoring most embargoes back in December, 2008 and sent out a very public memo about it, we still get flooded with unsolicited emails and press releases requesting that we publish the information contained in them only after a certain date. When we decided to stop playing the whole embargo game, we fully expected… Read More

  • Corporate Tweets and the SEC: Sometimes It's Better To Keep Your Mouth Shut

    Corporate Tweets and the SEC: Sometimes It's Better To Keep Your Mouth Shut

    Last year, I covered the landmark SEC decision to recognize corporate blogs and potentially other forms of Social Media as a recognized form of meeting public disclosure requirements under Regulation FD (Fair Disclosure) – in some cases. It was a significant validation of a widely recognized medium for sharing information between publicly-traded companies and stakeholders. Jonathan… Read More

  • Ways PR Agents Piss Off Journalists, and a Few Companies That Do It Right

    Ways PR Agents Piss Off Journalists, and a Few Companies That Do It Right


    In a perfect world, the best products would get lots of press coverage, and the crappy ones would be lucky to find a spot in Sky Mall. Unfortunately, the product placement dance is a bit more complex than that, and companies hire PR staff for a reason. I’ve been in the tech writing business for years, and have booked or placed products in magazines, on network TV, blogs, and dozens… Read More