public relations

Startup PR professionals should be jumping on the AI bandwagon

Whether it’s headlines about AI startups securing massive funding rounds or Twitter threads about how you SHOULD be using ChatGPT, the AI news cycle is well and truly here.

How tech PR’s job changed in 2022

Hello and welcome back to Equity, a podcast about the business of startups, where we unpack the numbers and nuance behind the headlines. This is our Wednesday show, where we niche down to a single pe

Should founders announce down rounds? This PR expert says you have nothing to hide

Down round news may not be a slam dunk that generates a tier one feature like a funding round that drove your valuation upward, but it’s still funding.

VSC Ventures adds $14 million to its storytelling-meets-checkbook investment pitch

It’s a hard time to be building in public. Which means that it’s a hard time to tell your story as an entrepreneur. Which means that for a new venture firm like VSC, which offers public relations

The art of the pivot: Work closely with investors to improve your odds

Since early-stage companies have limited time and money, it's essential to work closely with investors and other stakeholders early when you're planning a pivot.

Tofino Capital reaches first close of $10M fund to back startups in frontier markets

Tofino Capital, a venture capital firm targeting early-stage startups in emerging markets, has launched its $10 million fund. It is announcing the first close of this fund at $5 million and hopes to a

Spotify must be more transparent about its rules of the road

Companies once believed they could rely on algorithms to catch inappropriate content and intervene with public relations in high-profile cases. Today, the challenges are bigger and more complicated.

Hiring is just the first step when building an early-stage comms team

An awesome strategic comms pro should be your first marketing investment. Without clear, concise and compelling messaging, your business loses the majority of its impact.

Even startups on tight budgets can maximize their marketing impact

A startup’s best marketing asset is its story. The knowledge and expertise of its team, together with the why and the how of its offering provides the most compelling content.

NLPCloud.io helps devs add language processing smarts to their apps

While visual ‘no code‘ tools are helping businesses get more out of computing without the need for armies of in-house techies to configure software on behalf of other staff, access to the

Leverage public data to improve content marketing outcomes

Those who see the opportunity in data-focused content will reap disproportionate benefits.

Tesla wows on latest numbers

Tesla’s latest quarterly numbers beat analyst expectations on both revenue and earnings per share, bringing in $8.77 billion in revenues for the third quarter. With the report that Tesla had alr

Tesla’s decision to scrap its PR department could create a PR nightmare

This decision will affect the engineers and developers, marketing teams and all employees who put their all into the technology and company image, only to have it eventually misrepresented in the medi

Meet the final round judges who will decide the winner of this year’s Disrupt Battlefield Competition

It’s never easy, deciding which of the 20 companies that make it into the Disrupt Battlefield Competition will be anointed its winner. There’s just so much at stake each year, and at Disru

Earn the best backlinks with high-quality content and digital PR

Amanda Milligan Contributor Share on X Amanda Milligan is head of marketing at Stacker Studio, a newsroom and newswire that partners with brands to create and distribute content to high-quality news p

Publicist launches its marketplace for freelance PR and marketing

Founder and CEO Lara Vandenberg told me she created Publicist to support the ways in which the communications and marketing industry is changing — changes that are only accelerating due to COVID-19.

A few things to consider before pitching a COVID-19 story

In recent weeks, the novel coronavirus has permeated nearly every aspect of our lives, from the work we do, to the food we buy, to the simple things we’ve tended to take for granted, like leaving ou

Brooke Hammerling on how early-stage startups should think about PR

It’s easy to remember the big names in tech. But we often forget about the operators who help them along the way. When it comes to the person behind the person, few are as notable and experienced as

PR pitch to Ola reveals the inner workings of UK ride-hailing politics

A UK PR firm pitching to run an account for Ola has proposed running a campaign to politicize ride-hailing as a tactic to shift regulations in its favor. The approach suggests that, despite the appear

6 tips founders need to know about securing their startup

If you’ve read anything of mine in the past year, you know just how complicated security can be. Every day it seems there’s a new security lapse, a breach, a hack, or an inadvertent exposu
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