promoted tweets

  • Associated Press Is Running Sponsored Tweets From Samsung During CES

    Associated Press Is Running Sponsored Tweets From Samsung During CES

    Just in time for the CES show, a major media outlet is spinning out a little business out of Twitter. The Associated Press today announced that it has inked a deal with Samsung for the consumer electronics giant to have two tweeting slots a day on the API’s main Twitter account (1.53 million users) for the five days the show runs, January 7-11. Read More

  • Native Ads In 2013: Scale, Headlines As Banners, Mobile, Samsung, And Yahoo

    Native Ads In 2013: Scale, Headlines As Banners, Mobile, Samsung, And Yahoo

    Editor’s note: Dan Greenberg is the founder & CEO of Sharethrough, the native video advertising company. Five months ago, I published an article on TechCrunch that provided the first framework for the emerging Native Advertising market. At the time, “native advertising” (a term coined by Fred Wilson) was a new name for an old concept — monetization models… Read More

  • Video: Twitter's 140 Second Tour Of Promoted Tweets

    A week ago, Twitter unveiled its long-awaited ad platform to the world: Promoted Tweets. While it was a focal point of last week’s Chirp conference in San Francisco, there still seem to be some questions as to how exactly it works. So Twitter has made a short (but slow) video tutorial on the feature. Posted a few days ago, the video appears at the top of one of Twitter’s FAQ pages… Read More