press conference

  • To Successfully Launch A Product, You Have To Tell A Compelling Story

    To Successfully Launch A Product, You Have To Tell A Compelling Story

    "The art of narration and dramatic presentation, together with a keen sense of the oral epic style, became a characteristic quality of the Russian people." —Vladimir Propp, Morphology of the Folktale At the end of a week filled with product launches and press conferences, it's hard not to compare those marketing events. Without even talking about the products, some were much more compelling… Read More