It was just last September that we covered the launch of Prescreen, the startup founded by former Groupon and Zoosk execs that aimed to help independent films find the publicity they nearly always lack. To do so, they built a curated, on-demand video platform that would give filmmakers and distributors an alternative to traditional ad and distribution channels, while giving users an easy way to… → Read More
Last month, we covered the relaunch of Prescreen, a curated, on-demand video platform. The company, which was founded by ex-Groupon and Zoosk execs, launched last November with the goal of giving movie lovers an easy way to discover independent films, and, in turn, offering filmmakers and producers an alternative, online channel for marketing and distribution.
Independent filmmakers have a tough time when it comes to marketing and promoting their films; they really don’t have the resources or tools required to expand their outreach, and get in front of new eyeballs. Only the big Hollywood studios have the resources to drive enough cross-platform advertising to stir up buzz over their upcoming blockbusters, six months in advance. And, it goes without… → Read More
One of the challenges for Indie movies is getting exposure to consumers. Studio films have massive marketing budgets, and are able to use these channels to get traffic. But movies created by independent producers don’t have a set way to gain buzz. Enter Prescreen, a new startup launching today to give filmmakers and distributors an alternative to traditional advertising and distribution channels. → Read More