The company is involved in online lead generation, facilitating interaction between advertisers and publishers. They bill themselves as “the industry’s only open and transparent lead generation marketplace”, and feature real time campaign optimization and speedy campaign generation.

Pontiflex says it will use the capital to strengthen the company’s sales and marketing efforts to enhance their lead generation services.

As part of the deal Scott Johnson, Managing Partner for New Atlantic Ventures, and Brian Hirsch, Greenhill SAVP’s managing director, will join the Pontiflex board.