Playhaven, a startup that helps mobile game developers monetize their player bases, acquired a small three-person startup called Staq.io to beef up their analytics offerings. The company, which had came out of the TechStars incubator program, had built an analytics product that helps game developers understand how to retain and monetize engaged players. “We quickly saw we had a shared vision… → Read More
PlayHaven, the gaming service provider that helps studios monetize their players better, just grabbed Google AdMob’s Charles Yim as COO. He’ll oversee the company’s international expansion, developer relations and business development. He had a similar role at Google where he managed the ad network’s key relationships with the biggest game developers like Rovio. He joined… → Read More
It ain’t easy being a mobile game developer. Between developing an original, good-looking game to acquiring users, honing in on the right monetization strategy without bombarding users with annoying ads or in-app spam (hi, Zynga!), while keeping engagement and retention up, leaves developers with their hands more than full.
PlayHaven launched back in 2010 to try to bring app makers a little… → Read More
The iOS App Store is quite the volatile place. Even if you manage to fight your app up to the top of the charts, keeping it up there is an entirely new challenge. You’ve got to know exactly what’s working with your users — and more importantly, you’ve got to be able to mix things up quickly when you find things that aren’t.
Alas, mixing things up quickly on the App Store is inherently a bit… → Read More
Between the presents, family time and the eggnog, iPhone users will be hitting their device for competitive entertainment, says gaming community platform PlayHaven and mobile ad exchange Mobclix. According to data released today, the two companies predict that iPhone game usage is likely to set record in the week between Christmas and New Year’s Day, called a “Game Rush,” with usage 28 times… → Read More
Games, both online and on mobile devices, draw such an intense following that often there are fan communities and forums created entirely around a single game. PlayHaven is hoping to empower developers with the tools to create their own online and in-game (for the iPhone only for now) fan communities for free.
PlayHaven has created shell communities around 15,000 games on Apple’s app store, so… → Read More
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