playhaven

  • RockYou Buys Mobile Ad Network PlayHaven

    RockYou Buys Mobile Ad Network PlayHaven

    Gaming and advertising company RockYou has acquired mobile ad network PlayHaven from startup studio Science Inc. PlayHaven actually changed hands last fall, when Science bought it from Upsight, the company created from the merger of PlayHaven and Kontagent. By acquiring a mobile ad network, CEO Lisa Marino said RockYou can do a better job of making money from mobile games like Kitchen Scramble… Read More

  • Science Inc. Acquires Mobile Ad Network PlayHaven From Upsight

    Science Inc. Acquires Mobile Ad Network PlayHaven From Upsight

    Science Inc. just announced that it has acquired mobile ad network PlayHaven from mobile analytics and marketing company Upsight. Science CEO Mike Jones (pictured above) told me that the PlayHaven team will join Science, merge with its Chirp Ads unit and, under the firm’s “startup studio” model, become an independently operating company based in San Francisco. (In fact, it… Read More

  • On The Eve Of GDC, An M&A Wave Hits the Gaming Industry

    On The Eve Of GDC, An M&A Wave Hits the Gaming Industry

    Unity and Applifier, the Kontagent and Playhaven merger, Zynga’s half-billion dollar deal to buy NaturalMotion, Kabam and Phoenix Age. A nice, little consolidation wave is floating through the gaming industry after a relatively quiet year for acquisitions among companies in the U.S. and Europe. What’s changed? It depends on which part of the industry you’re looking at. Half… Read More

  • A Merger In Gaming Services: Playhaven, Kontagent Combine In An All-Stock Deal Worth “Hundreds of Millions”

    A Merger In Gaming Services: Playhaven, Kontagent Combine In An All-Stock Deal Worth “Hundreds of Millions”

    Consolidation ahoy! Playhaven and Kontagent, two of the bigger gaming services companies that help developers run analytics and retain their players, have decided to merge into a combined company worth “hundreds of millions” of dollars in an all-stock deal. Neither company could give more specifics on how the deal was structured. “The valuation in the hundreds of millions, but… Read More

  • Games Monetization Platform Playhaven Gets Into Handling Push Notifications

    Games Monetization Platform Playhaven Gets Into Handling Push Notifications

    Playhaven, which works with mobile game developers to maximize the amount of revenue they earn from their players, is getting into push notifications. Push notifications, or those little pop-ups or messages you get from games while you’re not actively playing them, are an important tool that studios use to keep their players engaged long after they’ve initially installed the game. Read More

  • Playhaven Acquires Staq.io To Beef Up Gaming Analytics

    Playhaven Acquires Staq.io To Beef Up Gaming Analytics

    Playhaven, a startup that helps mobile game developers monetize their player bases, acquired a small three-person startup called Staq.io to beef up their analytics offerings. The company, which had came out of the TechStars incubator program, had built an analytics product that helps game developers understand how to retain and monetize engaged players. “We quickly saw we had a shared… Read More

  • PlayHaven Grabs Google AdMob’s Mobile Cowboy Yim As COO

    PlayHaven Grabs Google AdMob’s Mobile Cowboy Yim As COO

    PlayHaven, the gaming service provider that helps studios monetize their players better, just grabbed Google AdMob’s Charles Yim as COO. He’ll oversee the company’s international expansion, developer relations and business development. He had a similar role at Google where he managed the ad network’s key relationships with the biggest game developers like Rovio. He… Read More

  • PlayHaven Lands $8M From GGV To Help App Developers Monetize Their Games, Expand Overseas

    PlayHaven Lands $8M From GGV To Help App Developers Monetize Their Games, Expand Overseas

    It ain’t easy being a mobile game developer. Between developing an original, good-looking game to acquiring users, honing in on the right monetization strategy without bombarding users with annoying ads or in-app spam (hi, Zynga!), while keeping engagement and retention up, leaves developers with their hands more than full. PlayHaven launched back in 2010 to try to bring app makers a… Read More

  • PlayHaven’s New Platform Lets iOS Developers Tweak Their Apps On The Fly

    PlayHaven’s New Platform Lets iOS Developers Tweak Their Apps On The Fly

    The iOS App Store is quite the volatile place. Even if you manage to fight your app up to the top of the charts, keeping it up there is an entirely new challenge. You’ve got to know exactly what’s working with your users — and more importantly, you’ve got to be able to mix things up quickly when you find things that aren’t. Alas, mixing things up quickly on the… Read More