Following last’s year expansion into merchandise including toys, underwear (!), and more, EA’s PopCap is now taking its popular “Plants vs. Zombies” title to the printed (and e-inked) page. Penguin Children’s has acquired the physical and e-book publishing rights to the game, in a three-year deal. → Read More
Want a zombie on your underwear? Good, because soon, you will have that opportunity. Today, there comes more proof that mobile gaming is the entertainment franchise opp of the future as EA-owned PopCap, makers of Plants vs. Zombies and the “Bejeweled” series of games, announced a number of new partnership deals that will see its game brands turned into merchandise – much like Rovio’s Angry Birds… → Read More
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