PlaceIQ

  • Location-Focused Ad Startup PlaceIQ Raises $15M More

    Location-Focused Ad Startup PlaceIQ Raises $15M More

    PlaceIQ, a startup that uses location data for mobile advertising, is announcing that it has raised $15 million in Series C funding. The company was founded in 2010, back when most of the interest in location-based ads was focused on geofencing — i.e., if you’re close to a store, you get an ad for that store. CEO Duncan McCall told me that PlaceIQ’s approach is more about “a proprietary… Read More

  • PlaceIQ's Location-Aware Advertising Can Target You Block By Block

    PlaceIQ's Location-Aware Advertising Can Target You Block By Block

    It used to be that all a marketer needed to know was your zipcode, and they could infer your income range and a whole host of other demographic data about you. But with everyone now using mobile phones that can be targeted down to exact GPS coordinates at different times of the day, areas bounded by zipcodes seem vast in comparison. Imagine if instead marketers could break up the world into 100… Read More

  • Social Networking: The Future

    Social Networking: The Future

    Editor's note: This is the third of a three-part guest post by venture capitalist Mark Suster of GRP Partners on "Social Networking: The Past, Present, And Future." Read Part I and Part II first. In my first post I talked about the history of social networking from 1985-2002 dominated by CompuServe, AOL & Yahoo! In the second post I explored the current era which covers Web 2.0 (blogs… Read More