April 25th, 2011

PlaceIQ's Location-Aware Advertising Can Target You Block By Block

It used to be that all a marketer needed to know was your zipcode, and they could infer your income range and a whole host of other demographic data about you. But with everyone now using mobile phones that can be targeted down to exact GPS coordinates at different times of the day, areas bounded by zipcodes seem vast in comparison. Imagine if instead marketers could break up the world into 100… → Read More

December 5th, 2010

Social Networking: The Future

Social Networks_ Future

Editor’s note: This is the third of a three-part guest post by venture capitalist Mark Suster of GRP Partners on “Social Networking: The Past, Present, And Future.” Read Part I and Part II first.

In my first post I talked about the history of social networking from 1985-2002 dominated by CompuServe, AOL & Yahoo! In the second post I explored the current era which covers Web 2.0 (blogs… → Read More