placecast

  • Location-Based Marketing Startup Placecast Is Moving Into Mobile Ads (And AdTech) With PlaceAd

    Location-Based Marketing Startup Placecast Is Moving Into Mobile Ads (And AdTech) With PlaceAd

    Placecast, a mobile marketing company that has built out a business around services like its ShopAlerts geo-targeted messaging notifications for people physically near locations like stores, is now taking the next step to link up advertisers and mobile consumers. It is launching PlaceAd, a demand-side platform that connects Placecast’s location technology with mobile ad networks so… Read More

  • Placecast Debuts Location-Based, Credit Card-Linked ShopAlerts Offers

    Placecast Debuts Location-Based, Credit Card-Linked ShopAlerts Offers

    Placecast’s ShopAlerts service, which delivers retailer and merchant offers and discounts to consumers via their mobile phones, is debuting a new technology today. Placecast is adding the ability to link mobile offers tied to nearby store locations that consumers redeem by simply swiping their linked credit or debit card at the store. Read More

  • More Mobile Wallets Incoming: Placecast Launches White Label ShopAlerts Wallet

    More Mobile Wallets Incoming: Placecast Launches White Label ShopAlerts Wallet

    We’ve seen some notable developments around mobile payments that turn handsets effectively into credit cards, credit card processors, reward point aggregators, and more. A new product out today could see the ranks of these services swell even larger: mobile marketing company Placecast is launching ShopAlerts Wallet, an HTML5-based, white-label service combining local offers and… Read More

  • Placecast Brings Location-Based Shopping Alerts To Retailer Smartphone Apps

    Placecast Brings Location-Based Shopping Alerts To Retailer Smartphone Apps

    Placecast’s ShopAlerts service, which delivers retailer and merchant offers and discounts to consumers via their mobile phones, is announcing new functionality today—integration with mobile smartphone apps. As we’ve written in the past, ShopAlerts is a white-label geofencing platform for businesses that want to deliver geo-triggered offers to their customers on their… Read More

  • Placecast Launches Self-Serve Version Of Location-Based Mobile Deals Platform ShopAlerts

    Placecast’s ShopAlerts service, which delivers retailer and merchant offers and discounts to consumers via their mobile phones, has been used by a number of high profile brands such as The North Face, and even AT&T. Today, the company is unveiling a self-serve version of ShopAlerts which allows merchants to create, deliver and track redemptions of mobile promotions. Read More

  • AT&T Taps Placecast For Location-Based Shopping Alerts

    AT&T is betting big on location-based shopping alerts through a partnership with Placecast. AT&T is debuting a branded ShopAlerts service, which will deliver special offers and discounts to consumers via their mobile phones when they are near a participating store or brand (initial brands include HP, KMart, and JetBlue). The program is currently available to AT&T customers in… Read More

  • O2 Taps Placecast For Location Based SMS Marketing Campaigns


    Placecast is announcing a fairly significant partnership with European carrier O2 to enable geo-fence marketing campaigns for a number of brands for the carrier’s users. Via, O2 More, an opt-in service for O2 customers; brands like Starbucks and L’Oreal will send the carrier’s users exclusive offers and information via SMS and MMS on their mobile phones when they are inside… Read More

  • Placecast Debuts All-In-One Geolocation Data Funnel LocalBox

    As more and more geolocation apps hit the market, there is an enormous amount of data from these applications that can be mashed up to provide greater use to consumers. Location-based advertising and marketing service Placecast is hoping to help developers sort through all this data with the debut of LocalBox, an ‘all things location-based’ data funnel that allows carriers… Read More

  • Placecast Partners With Location Labs To Expand Reach Of SMS Marketing Campaigns

    Text-message advertising startup Placecast is partnering with Location Labs to potentially extend the reach of Placecast’s ShopAlerts service to over 180 million potential consumers in the US. Location Labs offers developers an API that gathers location data from carriers such as AT&T, Sprint, and T-Mobile. Location Labs’ API will be used for Placecast’s ShopAlerts… Read More

  • Department of Desperation: Placecast Tries To Paint Foursquare As Irrelevant To Marketers

    If you want to know why you can never trust a survey commissioned by a company trying to bolster its market position, just look at the slide above. Placecast, which is a text-messaging advertising service, commissioned a survey by Harris Interactive to measure consumer’s attitudes towards, and acceptance of, text-message marketing on their mobile phones. The survey (embedded below) has… Read More

  • Geo Services Mismatch Places Up To 40 Percent Of The Time

    Have you ever tried to check into a place on Foursquare or some other geo service only to find that there are 10 names for the same location? For instance, Foursquare has tons of different “places” that are all inside Grand Central Terminal in New York City. There is Grand Central Terminal itself, but there is also Track 32, 34, 108, and so on. You can also check into the… Read More

  • Placecast Launches Match API To Ensure Accuracy In Location-Based Check-Ins

    Following the location-based frenzy that took place at this year’s SXSW festival, my colleague MG Siegler highlighted a definitive issue when it comes to checking in on various social networks like FourSquare, Gowalla, Loopt and others. The problem is that each of these check-in services has their own places database, which means that a place on Foursquare may be slightly different than… Read More

  • Placecast Raises $3 Million For Location-Based Mobile Marketing Technology

    Placecast, a startup that creates a location-based mobile marketing technology, has raised $3 million in Series B funding from Quatrex Capital, ONSET Ventures and Voyager Capital. This brings Placecast’s total funding to $8 million. Placecast recently debuted its technology, called ShopAlerts, that allows retailers bring people into their stores by sending them text messages when they… Read More

  • Placecast Debuts Location-Based Mobile Marketing Technology ShopAlerts


    For brick and mortar retail shops, the biggest challenge right now is actually getting foot traffic in their stores. Earlier this week, The New York Times reported that retailer North Face is attempting to bring people into their stores by sending them text messages when they get near their retail outlets. That technology, called ShopAlerts, is powered by location-based advertising… Read More

  • Back to the Future: How Apple is Becoming More Like a Carrier Every Day

    Back to the Future: How Apple is Becoming More Like a Carrier Every Day

    Editor’s note: Is Apple going too far with its restrictions on developers? Alistair Goodman thinks so and explains why in this guest post. He is the CEO of 1020 Placecast, a location-based mobile advertising startup. Apple’s recent behavior bears an increasing resemblance to carriers with respect to the walled garden they are creating around the iPhone. Restricting… Read More

  • Placecast Raises $5 Million For Location-Based Advertising Platform

    Location-based marketing platform Placecast has raised $5 million in funding from Quatrex Capital, Onset Ventures and Voyager Capital. Placecast’s platform uses proprietary algorithms that weave together location information and other data from audiences across the web, mobile, and email. Placecast then analyzes inventory, segments audiences and targets ads for maximum relevance for… Read More