Alistair Goodman, CEO of mobile marketing company Placecast, said location data is the “next frontier” when it comes to ad measurement and verification. For example, Goodman pointed to a s
<a target="_blank" href="http://www.placecast.net">Placecast</a>, a mobile marketing company that has built out a business around services like its ShopAlerts geo-targeted messaging notifications for
Placecast's <a href="https://techcrunch.com/2010/02/25/placecast-debuts-location-based-mobile-marketing-technology-shopalerts/">ShopAlerts service</a>, which delivers retailer and merchant offers and
We've seen some notable developments around mobile payments that turn handsets effectively into credit cards, credit card processors, reward point aggregators, and more. A new product out today could
Placecast's <a href="https://techcrunch.com/2010/02/25/placecast-debuts-location-based-mobile-marketing-technology-shopalerts/">ShopAlerts service</a>, which delivers retailer and merchant offers and
Placecast's <a href="https://techcrunch.com/2010/02/25/placecast-debuts-location-based-mobile-marketing-technology-shopalerts/">ShopAlerts service</a>, which delivers retailer and merchant offers and
<img src="http://tctechcrunch.files.wordpress.com/2011/02/shopalerts.jpg">AT&T is betting big on location-based shopping alerts through a partnership with <a href="http://placecast.net/">Placecast
<img src="http://tctechcrunch.files.wordpress.com/2010/10/place.png" alt="" />
<a href="http://placecast.net/">Placecast</a> is announcing a fairly significant partnership with European carrier <a hre
<img src="http://tctechcrunch.files.wordpress.com/2010/09/gmail-leena-full-_localbox_-release-leenakraogmail-com.png" class="shot2">As more and more geolocation apps hit the market, there is an enormo
<img src="http://tctechcrunch.files.wordpress.com/2010/08/place.jpg" class="shot2">Text-message advertising startup <a href="http://www.placecast.net/">Placecast</a> is partnering with <a href="http:/
<img src="http://tctechcrunch.files.wordpress.com/2010/07/txtvs4sq.jpg" alt="" />
If you want to know why you can never trust a survey commissioned by a company trying to bolster its market position,
<img src="http://tctechcrunch.files.wordpress.com/2010/05/maplayers.jpg">
Have you ever tried to check into a place on Foursquare or some other geo service only to find that there are 10 names for th
<img src="http://tctechcrunch.files.wordpress.com/2010/03/placec.png">
Following the location-based frenzy that took place at this year's SXSW festival, my colleague MG Siegler <a href="https://techc
<img src="http://tctechcrunch.files.wordpress.com/2010/03/1020-placecast.png" class="shot2"><a href="http://www.placecast.net">Placecast,</a> a startup that creates a location-based mobile marketing t
<img src="http://tctechcrunch.files.wordpress.com/2010/02/sa.jpg" class="shot2">
For brick and mortar retail shops, the biggest challenge right now is actually getting foot traffic in their stores. Ea
<img src="https://techcrunch.com/wp-content/uploads/2008/07/walled-garden.jpg">
<em><strong>Editor's note</strong>: Is Apple going too far with its restrictions on developers? <a href="http://www.cru
<img src="https://techcrunch.com/wp-content/uploads/2009/11/placecast.jpg" width="197" height="74" />
Location-based marketing platform <a href="http://www.placecast.net/">Placecast</a> has raised $5