AT&T is betting big on location-based shopping alerts through a partnership with Placecast. AT&T is debuting a branded ShopAlerts service, which will deliver special offers and discounts to consumers via their mobile phones when they are near a participating store or brand (initial brands include HP, KMart, and JetBlue).
The program is currently available to AT&T customers in New… → Read More
Via, O2 More, an opt-in service for O2 customers; brands like Starbucks and L’Oreal will send the carrier’s users exclusive offers and information via SMS and MMS on their mobile phones when they are inside a geo-fenced area… → Read More
As more and more geolocation apps hit the market, there is an enormous amount of data from these applications that can be mashed up to provide greater use to consumers. Location-based advertising and marketing service Placecast is hoping to help developers sort through all this data with the debut of LocalBox, an ‘all things location-based’ data funnel that allows carriers, handset manufacturers… → Read More
Text-message advertising startup Placecast is partnering with Location Labs to potentially extend the reach of Placecast’s ShopAlerts service to over 180 million potential consumers in the US. Location Labs offers developers an API that gathers location data from carriers such as AT&T, Sprint, and T-Mobile.
If you want to know why you can never trust a survey commissioned by a company trying to bolster its market position, just look at the slide above. Placecast, which is a text-messaging advertising service, commissioned a survey by Harris Interactive to measure consumer’s attitudes towards, and acceptance of, text-message marketing on their mobile phones.
The survey (embedded below) has some… → Read More
Have you ever tried to check into a place on Foursquare or some other geo service only to find that there are 10 names for the same location? For instance, Foursquare has tons of different “places” that are all inside Grand Central Terminal in New York City. There is Grand Central Terminal itself, but there is also Track 32, 34, 108, and so on. You can also check into the Blimpies or Hudson… → Read More
Following the location-based frenzy that took place at this year’s SXSW festival, my colleague MG Siegler highlighted a definitive issue when it comes to checking in on various social networks like FourSquare, Gowalla, Loopt and others. The problem is that each of these check-in services has their own places database, which means that a place on Foursquare may be slightly different than a place on… → Read More
Placecast, a startup that creates a location-based mobile marketing technology, has raised $3 million in Series B funding from Quatrex Capital, ONSET Ventures and Voyager Capital. This brings Placecast’s total funding to $8 million.
For brick and mortar retail shops, the biggest challenge right now is actually getting foot traffic in their stores. Earlier this week, The New York Times reported that retailer North Face is attempting to bring people into their stores by sending them text messages when they get near their retail outlets. That technology, called ShopAlerts, is powered by location-based advertising startup … → Read More
Editor’s note: Is Apple going too far with its restrictions on developers? Alistair Goodman thinks so and explains why in this guest post. He is the CEO of 1020 Placecast, a location-based mobile advertising startup.
Placecast’s platform uses proprietary algorithms that weave together location information and other data from audiences across the web, mobile, and email. Placecast then analyzes inventory, segments audiences and targets ads for maximum relevance for advertisers… → Read More