Pictela

  • The Devil Made Me Do It. AOL's Regrouped Advertising.com Is A $500 Million Business

    The Devil Made Me Do It. AOL's Regrouped Advertising.com Is A $500 Million Business

    AOL’s advertising platforms, which are grouped under the Advertising.com business, is now a $500 million business, the company revealed today at its Investor Day in New York City. The Advertising.com Group is a new business unit inside AOL, which includes six separate products: The Advertising.com ad-serving network (which AOl acquired in 2004) and AdTech, along with more recent… Read More

  • AOL Acquires Content Marketing Platform Startup Pictela

    AOL has picked up Pictela, an NYC-based startup that offers a platform capable of injecting branded rich media such as video, photos and apps directly into various online advertising and social media. The terms of the acquisition were not disclosed (update: WSJ says about $20 million). AOL hopes the purchase will bring scale to its suite of advertising tools for advertisers, agencies and… Read More