personalization

  • The Top Five Trends For The Connected Car In 2016   Crunch Network

    The Top Five Trends For The Connected Car In 2016  

    Today, as modern automobiles have evolved to moving machines bristling with sensors, software, processors and networks, future predictions are all about technology. Read More

  • Online Commerce Needs An Offline Experience Crunch Network

    Online Commerce Needs An Offline Experience

    Here’s a funny reality. Despite the steady rise of e-commerce since the 1990s, we still stroll through malls and shops. Even with one-click ordering and overnight delivery, we purchase many of our day-to-day products and services locally and offline. A big reason we do so is that shopping engages us with the wider world. Read More

  • An Inconvenient Proof Crunch Network

    An Inconvenient Proof

    An Inconvenient Proof refers to the fact that personalization algorithms proselytize via code. Designed to scrutinize our lives, they’re also programmed to influence our behavior. Created by humans, every algorithm is imbued with the biases, business goals and personal agendas of their manufacturers. This doesn’t make artificial intelligence malevolent. But unless individuals… Read More

  • Past Behavior Does Not Determine Future Purchases Crunch Network

    Past Behavior Does Not Determine Future Purchases

    Ever wonder why after buying shoes online (or any other consumer goods), for the next few weeks or months, you can be sure to spot ads or promotions for those same shoes on nearly every website you visit? What’s more, you’ll see which shoes your Facebook friends bought, which shoes their friends bought and which shoes “others like you” bought. You already bought shoes… Read More

  • Is Personalized Discovery A Feature, Category Or New Paradigm Crunch Network

    Is Personalized Discovery A Feature, Category Or New Paradigm

    What do you do when you don’t know what you want to read, watch, listen to or do next? What do you do if you don’t know what to search for? Or can’t describe clearly what you’d be interested in next? There are so many great choices available in the digital realm. Nevertheless, a universal personalized Discovery solution doesn’t exist yet. Why? Read More

  • The Future Of Algorithmic Personalization Crunch Network

    The Future Of Algorithmic Personalization

    Personalization algorithms influence what you’ve chosen yesterday, what you choose today and what you’ll be choosing tomorrow. Simultaneously, there seems to be something wrong with personalization. We are continuously bumping into obtrusive, uninteresting ads. Our digital personal assistant isn’t that personal at all. We’ve lost friends to the algorithmic abyss of the… Read More

  • HeartThis Lets You Shop All Your Favorite Stores From Just One App

    HeartThis Lets You Shop All Your Favorite Stores From Just One App

    A new mobile application called HeartThis wants to make shopping across multiple retailers more convenient for smartphone users. The app, which is making its official debut later today on stage at StartX’s Demo Day, puts over 330 stores in one place, allowing you to buy from places like Dillard’s, Nordstrom, Kohl’s, J Crew, Target, and many more, as well as see if there… Read More

  • Qubit Bags $26M To Grow Its Ecommerce Personalization Platform

    Qubit Bags $26M To Grow Its Ecommerce Personalization Platform

    Big-data ecommerce analytics startup Qubit, which provides online retailers and their marketers with tools to optimize sales by conducting A/B testing and personalizing the content each user sees, has announced a $26 million Series B round of funding, led by Accel Parters. Read More

  • Pinterest Is Testing A Personalized Home Page Based On Your Interests

    Pinterest Is Testing A Personalized Home Page Based On Your Interests

    Pinterest is introducing a new way to browse its site with the addition of a category called “Personalized for You.” This new section is essentially a version of Pinterest based entirely on your interests. For example, a fashion-focused Pinterest user might see categories like boots, jackets, dresses, or jewelry on this page, which they could then click into and further explore. Read More