Perfspot

  • Modeling The True Value Of Social Networks: 2009 Edition

    Modeling The True Value Of Social Networks: 2009 Edition

    A year ago we modeled out the true value of various social networks based on the idea that users in high-value online advertising markets like Japan, the UK and the U.S. were worth more (financially speaking) than those in lower value online advertising markets. Facebook had recently become the largest worldwide social network in terms of users, but based on our model MySpace was still by far… Read More

  • Monetizing A Social Network – With Marketing Vouchers?

    Monetizing A Social Network – With Marketing Vouchers?

    PerfSpot is a MySpace-line social network which has rarely merited much mention, other than by TechCrunch UK last year when it was ranked as one of the UK’s fastest-growing social networking sites, beating Facebook at the time. Now the site, which claims 24 million members, is launching a word-of-mouth marketing service called Friendvouch. One can understand the desire to quickly monetise… Read More