Behavior-based marketing solutions provider Catalina Marketing has scored a big win. The company, which specializes in precision marketing and shopper-driven media, has tapped former Google exec Chris Henger to run its Digital Services business unit.
Henger joins Catalina Marketing from Google’s Affiliate Network business, originally part of the Google acquisition of DoubleClick in 2008 and … → Read More
Amazon, watch out. Earlier today, Google launched an affiliate ad network. Or, rather, it rebranded Performics, the affiliate ad network that came along with its purchase of DoubleClick, as the “Google Affiliate Network.” As with other affiliate networks such as Amazon’s, participating Website publishers get paid a fee for each referral that results in a sale. Existing… → Read More
Google has announced that it will sell Performics, the search engine marketing arm of Doubleclick. As we reported March 12, Performics presented a major conflict of interest for Google as the service offered SEO services that were focused on improving site rankings in Google. Tom Phillips, Director, DoubleClick Integration at Google wrote on the Google Blog: It’s clear to us that we do not want… → Read More
As we reported yesterday, Google has now successfully acquired DoubleClick after receiving EU approval for the deal. While the focus has been rightly on display advertising, many have missed one part of the deal that will raise eyebrows: Google now owns SEO service Performics. DoubleClick’s Performics offers search engine services that include “natural search solutions” such as… → Read More
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