I’ve always said that the W-series from Pentax should be the only point and shoot in their lineup, but I, apparently, know nothing of marketing and business strategy.

Today marks the arrival of the optio W80. It’s not only waterproof, but now it’s shockproof, dustproof and coldproof. Dunk it under 16-feet of under, drop it from 3.3-feet high or subject it to sub-freezing temps (14 degrees… → Read More