payola

  • The Exciting World Of Samsung’s Viral Payola

    The Exciting World Of Samsung’s Viral Payola

    If you’ve ever wondered how some videos get popular while others languish in obscurity (or, on the flipside, if you’d like to know how to get some sweet views), look no further than a firm Samsung hired to push their video of a little, walking (Samsung-branded) SD card to social. I’ll refrain from linking to the video as it’s not very exciting. Read More

  • LG Is Looking To Buy Some Coverage For Its New Phone

    LG Is Looking To Buy Some Coverage For Its New Phone

    As the trend towards the convergence of journalism and marketing marches ever onward today we celebrate LG’s efforts to buy press for their new phone, the LG G2. We received this email this morning from a member of the Burson Marsteller team in Korea. I’ve left out her name because clearly she’s new over there. It proposes that, in exchange for an unspecified amount of money… Read More