A/B testing has long been a fundamental part of developing applications and products for the web, and, with the explosion of smartphones, developers are naturally eager to use the process to test new designs and updates for mobile apps. The problem is that, traditionally, this has been tricky to manage, especially on iOS given Apple’s approval process, requiring app developers to wait weeks to… → Read More
As Eric Ries pointed out in a TechCrunch post last year, although many may be familiar with “A/B testing” as a direct marketing technique (what it was initially developed for), it can be an even more powerful tool when used in product development.
Of course, while A/B testing has long been an integral part of web development, for native mobile apps, utilizing the process to test new designs… → Read More
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