Look, I get it. It’s a great story, maybe the greatest in the history of American business. From Day One, Apple did things the right way: clean, elegant, beautiful. But they were brought to their knees by Microsoft’s colossal mediocrity. Their visionary founder was forced out. They teetered on the brink. And then–bam! They were saved (ironically, by Microsoft.) They regained their footing.
And… → Read More