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  • Want to compete with Salesforce? Buy Marketo Crunch Network

    Want to compete with Salesforce? Buy Marketo

    There are several enterprise players that want a share of Salesforce’s business, but just aren’t making headway by knuckling up against the company’s dominant, entrenched SaaS CRM offerings. Rather than competing head on, a smarter approach for these businesses is to “front door” Salesforce, instead. Read More

  • So Far So Good For Eloqua IPO – Shares Up 13% In First Day of Trading

    So Far So Good For Eloqua IPO – Shares Up 13% In First Day of Trading

    The marketing automation sector is one of the fastest growing in the burgeoning enterprise space. We see proof of this today with Eloqua’s initial public offering (HPO). The stock opened at $12.02 per share on the NASDAQ for the SaaS provider of performance management technology. It was up more than 15% in trading, up from its $11.50 original stock price. The company sold eight… Read More