Traditional publishers and fledgling digital publications alike are trying to find the best ways to monetize their content on the Web and take advantage of the benefits offered by hyperlocal content and the targeted advertising that (should) come with it. PaperG, an advertising technology startup founded in 2007, is trying to become that go-to solution for small and established online publishers… → Read More
To say that local and hyperlocal news is going through an adjustment period is quite the understatement.
Everyone, from traditional newspaper publishers to younger initiatives like AOL’s rapidly expanding Patch network, is trying to crack the monetization code. PaperG’s Flyerboard, an online advertising platform for local ads, doesn’t have the answer, but they’re trying to be part of the… → Read More
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