• October 10th, 2012

    Good News For Brands, Managing Pages With The Google+ App Is Finally Here (Kind Of)

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    As I’ve mentioned before, Google+ has become a place for businesses and brands to set up shop and interact with their customers. Google is making sure that these folks have everything they need to not only engage with fans, but eventually turn the actions into actual sales and traction.

    Today, the company has announced a pretty long-awaited feature for both versions of its Google+ mobile app… → Read More

    June 7th, 2012

    Acquire, Be Acquired, Or IPO: $15M From FTV Lets Social Marketer Shoutlet Choose Its Destiny

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    Shoutlet had several companies trying to buy it, and 15 venture capital firms trying to fund it. But it took a $15 million Series C from FTV Capital because they offered it a premium valuation, the freedom to buy startups, and the sure-footing to scale towards an IPO or be acquired. CEO Jason Weaver tells me FTV gave Shoutlet the option to take extra money for acquisitions, and has limited… → Read More