Social gaming is an international phenomenon. While Zynga is the leading social gaming company in the U.S., in Brazil it is a company called Vostu. The company has been growing rapidly and just closed a $30 million series C financing led by Tiger Management, with Accel Partners joining the round. Accel partner Jim Breyer, who sits on Facebook’s board, will take a board seat on Vostu. Previous investors Intel Capital and General Catalyst partners also participated. Investors purchased about 10 percent of the company in this latest round, giving Vostu a post-money valuation of roughly $300 million, according to a source with knowledge of the deal. Including previous rounds, Vostu now has raised a total of $46 million.
Vostu boasts 20 million active players a month, a tenfold increase from the beginning of the year. With only 40 percent Internet penetration in Brazil, that means that about a quarter of all Brazilians who are on the Internet play a Vostu game. Vostu currently has six social games (including a farm game, poker game, as well as soccer and crime role playing games) which are played on Brazil’s largest social network, Google-owned Orkut. Almost all the revenues comes from virtual currency, which players spend inside the games. → Read More
Ah, the power of those emerging world eyeballs. According to commenters and tipsters, a big thing that could be crashing Facebook today is a new feature that allows people to link their Orkut profiles to Facebook via Facebook connect. (Screenshot on this post.) Jaimin Rajani of Tech.nolicio.us tells us it has only been live about an hour.
This is important for two reasons: Brazil and India. Orkut is still by far the dominant social network in Brazil for the simple reason that that’s where everyone’s friends still are. And while Facebook has surpassed Orkut in India, Orkut is still a strong number two.
From what I can tell, the swarm caught Facebook by surprise and I imagine it caught Google by even more surprise. For a company so intent on going social– did they just bungle two of the huge markets where they had an edge? We’ve called both companies for comments and will post more when they get back to us. → Read More
Today at our TechCrunch Disrupt conference in San Francisco, Google’s Marissa Mayer took the stage to talk a bit with our own Michael Arrington. After she revealed a couple new Google Instant features, she went right into another topic: social.
Michael (of course) asked Mayer to disclose Google’s plans for their upcoming social strategy. Mayer (of course) would not do that. But then Michael turned the discussion to a social product Google does currently offer: Orkut. To hear Mayer tell it, the service never caught on in the U.S. simply because it was far too slow after its initial launch. → Read More
In a week marked by Twitter and Facebook service fails, Google just became the third huge web service to experience turbulence, with primarily Brazilian social network Orkut being hit hard today by the “Bom Sabado” javascript worm, which infected user streams with a scrap with the text “Bom Sabado” and then automatically signed up those users for groups. → Read More
For all the grief Google gets for not understanding social networks, people often forget that it owns a pretty big one, Orkut. While Orkut is much smaller than Facebook worldwide, it does dominate in at least two large countries: Brazil and India. But that soon may change.
India looks like it is about to fall to Facebook. In May, 2010, Facebook attracted 18 million unique visitors in India, compared to Orkut’s 19.7 million (comScore). In the past year, Facebook grew 177 percent from 6.5 million Indian visitors, compared to 35 percent growth for Orkut. When the June numbers come out, Facebook may very well surpass Orkut in that country. Indeed, Google’s own Trends for websites shows Facebook edging out Orkut in India last month. → Read More
SMS GupShup, a Twitter-like service in India that is primarily accessed via SMS, has raised $12 million in funding led by Globespan Capital Partners with existing investors Charles River Ventures and Helion Venture Partners participating in the round.
The latest capital injection brings SMS GupShup’s total funding to $37 million.
Launched in April 2007, SMS GupShup (spawned from Webaroo) serves 26 million users across India. The startup has seen rapid growth in users primarily due to the immense popularity of mobile devices in India. → Read More
Italian writer, blogger and photographer Vincenzo Cosenza has for the second time put together a visualization that shows the most popular social networks around the world on a map, based on the most recent traffic data (December 2009) as measured by Alexa & Google Trends for Websites.
The first one, which we featured in June 2009, already painted a picture of Facebook taking over the world from the West, but the second one shows its relentless colonization even more clearly. → Read More
Google has been ordered by a Brazilian court to pay Formula One racing driver Rubens Barrichello $500,000 in damages for the presence of fake online profiles of the driver on its social network Orkut, which is hugely popular in the man’s home country.
The civil case, which was filed in July 2006, related to hundreds of fake profiles for Barrichello that were created on Orkut, some of which depicted him as a toy turtle – I kid you not.
Earlier this week, Brazilian media published the outcome of the Sao Paulo court’s ruling, which ordered Google to compensate Barrichello half a million dollars in damages upfront and a daily fine of $590 until all the profile pages relating to the F1 driver were removed from the social network. → Read More
Forgive us for not noticing sooner, but last week Google’s social network Orkut announced that it is rolling out a complete redesign. The new site is faster and, like every other social network these days, puts the activity stream front and center. Orkut has actually reduced the number of pages so that the most popular actions can all be done from the home stream. For instance, there is now in-line commenting for status updates, photos, and videos. And the various notifications (“friend requests, testimonials, community requests or birthday announcements”) have all been consolidated onto the homepage as well.
Orkut also now has video chat, in addition to regular text IM. Access to other Google properties such as Gmail, maps, and search are now integrated at the top of the homepage. Profile pages are more customizable, and photo uploads are faster. → Read More
Orkut continues to undermine Google’s Data Liberation Front, whose singular goal is to “make it easier for users to move their data in and out of Google products”. Earlier this month the Orkut friend exporter, which makes it easy to export your friends’ contact information to a standard CSV file, was mysteriously broken due to a bug. The timing of the bug was more than a little suspect — Orkut has been hemorrhaging users lately in India and Brazil as people flock to Facebook, which takes advantage of Orkut’s friend export tool to help users make the switch. Now Julio Vasconcellos over at Armchairfounder has noticed how Orkut managed to fix their bug while still making it harder for members to switch to Facebook: the tool works, but it no longer includes your friends’ Email addresses. → Read More
Facebook has seen amazing growth over the last few years, and has long since established itself as the largest social network in the world. But the battle isn’t over yet — Facebook is still duking it out overseas with a number of other social networks to establish regional dominance. In India, Google-owned Orkut has nearly twice as many unique visitors as Facebook. So Facebook has taken to some fairly aggressive measures: it now actively promotes a special Orkut import tool that lets users transfer their social graphs over to Facebook. And in a fairly bizarre move, Facebook is taking the fight against Orkut back home to the United States. Where Orkut has approximately 1% of the unique visitors that Facebook does. → Read More
As expected, Google is calling new feature that blocked users from exporting their Orkut contacts a “bug.” An update today on the Data Liberation Blog (the group we specifically called out last night when wondering what was going on) notes that while Google was in the process of “adding additional security measures to Orkut Friends Export” it inadvertently broke the entire functionality.
If that’s actually the case, here’s what I love about this:
1) Google says it was trying to add security features to improve Okrut Friends Export, yet it apparently didn’t bother to test the functionality after adding said feature. If they had, they would have immediately realized it was broken, like so many users did immediately. Google is a company meticulous about its testing of things, so that seems a bit odd. → Read More
Just yesterday, we wrote about how Facebook was quickly gaining on Google’s social network, Orkut, in places like India where Orkut is still the big dog. One reason for Facebook’s gains is that they’ve been heavily promoting the fact that you can import your Orkut contacts via a special tool. Well guess what? As of today, that tool no longer works.
And that’s not all. Previously, even without the tool, it was pretty easy to export you contacts from Orkut into a CSV (comma separated value) file. But that’s no longer working either. The option still exists on the Friends page in Orkut, but when you click on it, and fill in the CAPTCHA, it simply redirects you to Orkut’s main page. → Read More
With the growing market of internet users in the country, India has become a battlefield for social networks. Google-owned Orkut has long been the most popular social network in India, with Facebook fighting to catch up. But Facebook has been upping the ante over the past few months, and according to August’s ComScore numbers, the plan may be working. In August, Orkut’s unique visitors in India dipped by 800,000 within a month, from 16 million visitors in July to 15.2 million visitors in August. On the other hand, Facebook grew its unique visitors in India by 700,000, from 7.5 million visitors in July to 8.2 million visitors in August.
This the largest drop in unique visitors Orkut has seen in India over the past year, while Facebook has been steadily growing each month. In fact, Facebook’s audience in India is up 228 percent from a year ago, compared to a 35 percent annual gain for Orkut. → Read More
Yahoo India has decided to shut down SpotM, the social network it launched less than a year ago in India. According to the site, SpotM. which never exited private beta, will be shut down on Sep. 1. Yahoo launched SpotM as a social network for the 16-24 age bracket in an attempt to capture the growing market in India.
It appeared that SpotM had potential to take off due the popularity of social networks in India and the addition of a few differentiating features. Yahoo said that SpotM would allow users to make friends with other users and if they wanted, to make those friends private so other users wouldn’t know about the relationship. SMS integration with anonymous chat would let users correspond via SMS without revealing their phone number. → Read More
Even on the Web, world dominance must be achieved one country at a time. While Facebook has long been the largest social network in the world, and should soon pass MySpace in the U.S., it is not the largest social network in every country. The map above created by Vincenzo Cosenza resembles more a game of Risk, with Facebook sweeping across the globe from the West.
Using Alexa and Google Trend data, Cosenza color-coded the map based on which social network is the most popular in each country. All of the light green countries belong to Facebook. But there are still pockets of resistance in Russia (where V Kontakte rules), China (QQ), Brazil and India (Orkut), Central America, Peru, Mongolia, and Thailand (hi5), South Korea (Cyworld), Japan (Mixi), the Middle East (Maktoob), and the Philippines (Friendster). → Read More
A year ago we modeled out the true value of various social networks based on the idea that users in high-value online advertising markets like Japan, the UK and the U.S. were worth more (financially speaking) than those in lower value online advertising markets. Facebook had recently become the largest worldwide social network in terms of users, but based on our model MySpace was still by far the most valuable social network.
We’ve now remodeled social network valuations based on current user numbers and Facebook’s most recent $10 billion valuation. The results are dramatically different.
Based on the original year-old model, if Facebook was worth $15 billion (their then-current valuation), MySpace, with far more U.S. users, was worth nearly $20 billion:
Our model takes Comscore data for available countries and regions. We’ve graphed each of 26 well known social networks with the data we have been able to collect. We’ve then calculated the average advertising spend (estimated by PriceWaterhouseCoopers in a recent report) for each person online in each of those countries. For example, in the U.S., the total 2008 estimated Internet advertising spend is $25.2 billion. We’ve divided that by the number of people online in the U.S. according to Comscore (191 million), to get an average Internet spend per person of $132. View the raw data and calculations here.
The U.S., by the way, is only the 4th most valuable market per Internet user, trailing The UK ($213), Australia ($148) and Denmark ($144).
Year end Comscore numbers for the U.S. audience are out. The first thing we checked? How the major social networks are doing.
Facebook, which became the largest worldwide social network in mid 2008, is still playing catch up to MySpace in the U.S. They have 54.5 million monthly unique visitors, says Comscore, compared to nearly 76 million for MySpace. But Facebook’s growth rate in the U.S. averaged 3.8% per month over the last twelve months. MySpace’s U.S. growth rate is 0.8% per month. That’s nothing to be ashamed of, but unless things change a lot, Facebook will overtake MySpace to become the largest social network in the U.S. in…2010.
At current growth rates Facebook will overtake MySpace in January 2010, a year from now. That is the month Facebook will reach 86 million U.S. users, compared to MySpace’s 84 million in January. Will this prediction be correct? Probably not, but it’s the best guess given today’s data.
It may actually take longer. Facebook’s growth rate had been increasing as the year wore on but dipped in December. As they get closer to MySpace it may become ever harder to catch up. → Read More
What were the top social media sites of 2008? ComScore came out with its worldwide traffic stats for November a few days ago (so these don’t include December). They are a mix of social networks and blogging platforms. Blogger, the orange line in the chart above, still rules the roost with an estimated 222 million unique worldwide visitors in November (up 44 percent from November, 2007). Facebook, the blue line, is on pace to pass it soon with 200 million unique visitors (up 116 percent). (Note, though, that this is more than the 140 million active users Facebook itself reports—go figure). MySpace is pretty steady at 126 million uniques. Wordpress is a close fourth and gaining with 114 million (up 68 percent). And Windows Live Spaces is down 22 percent to 87 million uniques.
ComScore keeps a list of what it calls “social networking” sites, but these include blogging platforms and other social media sites as well. While the audience for blogs is still showing healthy growth overall, Facebook stands out as the social gorilla taking share from not only other social networks but blogs and other social media as well. Below are the top 20 sites on comScore’s social networking list. → Read More
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