Yahoo’s purchase of FoxyTunes for a rumored $30M legitimized the add-on play as a product strategy for Israeli startups.

I see new startups in this category almost weekly. We’re bearish on add-on plays because the “get them to download, install and use” parts are tricky – and monetizing those users is nearly impossible. In recent months, though, SimilarWeb’s name keeps popping-up and the… → Read More