Optimal, a startup offering technology and data for social media marketers, just announced that it raised $7 million in Series B funding.
The company was previously known XA.net, but it changed names back in April, embracing the term that it was already using for its optim.al social ad campaign manager. The company is part of Facebook’s Preferred Marketing Director program, and it offers both a… → Read More
Just a couple of weeks ago, Facebook officially launched its Sponsored Results program, which allows advertisers to place sponsored links in the social network’s search results — and the early results are impressive, according to social advertising and analytics startup Optimal.
Optimal has been running Sponsored Results campaigns for its own customers, but it also tracks brand activity and… → Read More