Optimal

  • Social Ad Companies Team Up As Brand Networks Acquires Optimal For $35M

    Social Ad Companies Team Up As Brand Networks Acquires Optimal For $35M

    Social media marketing company Brand Networks is announcing that it’s acquiring Optimal for $35 million in cash and stock. Brand Networks co-founder and CEO Jamie Tedford told me that he sees the two companies as largely complementary. While Brand Networks is trying to address all of a company’s social marketing needs, Optimal has been “laser-focused on ad optimization… Read More

  • Big Brands Are Growing More Quickly On Twitter Than Facebook (According To Optimal)

    Big Brands Are Growing More Quickly On Twitter Than Facebook (According To Optimal)

    Here’s a fun comparison from Optimal, a social advertising and analytics startup: If you look at big brands on social networks, their following seems to be growing more quickly on Twitter than on Facebook. Optimal says it looked at the data from 4,330 brands, representing a total of 3.49 billion Facebook Likes and 595 million Twitter followers. Last week, those brands added 18.5 million… Read More

  • Optimal Raises $7M For Social Media Ads And Analytics

    Optimal Raises $7M For Social Media Ads And Analytics

    Optimal, a startup offering technology and data for social media marketers, just announced that it raised $7 million in Series B funding. The company was previously known XA.net, but it changed names back in April, embracing the term that it was already using for its optim.al social ad campaign manager. The company is part of Facebook’s Preferred Marketing Director program, and it… Read More

  • Facebook’s Sponsored Results Are Taking Off (According To Social Ad Startup Optimal)

    Facebook’s Sponsored Results Are Taking Off (According To Social Ad Startup Optimal)

    Just a couple of weeks ago, Facebook officially launched its Sponsored Results program, which allows advertisers to place sponsored links in the social network’s search results — and the early results are impressive, according to social advertising and analytics startup Optimal. Optimal has been running Sponsored Results campaigns for its own customers, but it also tracks brand… Read More