Digital advertising technology company OpenX has scored $20 million in its fourth round of financing, provided by the venture capital arms of strategic partners such as AOL and SAP, in addition to Asian investors Mitsui & Co and Presidio Ventures (Sumitomo).
Previous backers Accel Partners, DAG Ventures and Index Ventures also participated in the round, which brings OpenX’s total funding raised to $50 million. → Read More
OpenX, provider of digital advertising technology for Web publishers around the world, has updated the ad technology platform currently in use by online juggernauts like Groupon, Orange-France Telecom and Excite Japan. The true strength of the platform is that it combines both powerful ad serving capabilities and real-time bidding on ad inventory within a single product (OpenX Enterprise, to be more precise).
The platform, which becomes available to all publishers today, is designed to help publishers efficiently manage a variety of digital revenue streams and optimize non-guaranteed and real-time bidded advertising demand. → Read More
France Telecom / Orange is partnering with OpenX to launch Orange Ad Market, a brand new online advertising marketplace tailored to the European digital industry.
Orange Ad Market will be operated by Orange and powered by OpenX in exchange for a share on every transaction that is made through the platform. The marketplace will allow all classes of buyers to compete for targeted impressions in real-time auctions and help sellers of online display advertising inventory from all over the globe maximize revenue.
The partnership between Orange and OpenX spans multiple years and is mutually exclusive to all regions Orange operates in. → Read More
[Spain] Red CPA, an advertising network based in Spain, reckons that they have seen a gap in the market with regards to the reports produced by the popular open source ad server OpenX.
Adtelligence gives OpenX a lot more color if you will, by providing visual reporting and analytics on top of OpenX, which is currently used by around 50,000 publishers and serves up 300 billion impressions per month. Adtelligence wants to become the reporting platform of choice for OpenX’s thousands of publishers by being a whole lot more manageable through its visual approach. → Read More
OpenX this morning announced it has entered into a multi-year partnership with Microsoft that will allow the companies to “cross-market and promote products” to their respective publishers.
Under the agreement, Pasadena-based OpenX becomes a preferred partner to publishers for enterprise ad serving solutions and has agreed to promote Microsoft’s Content Ads monetization products and eventual future products to its own roster of web publisher customers. → Read More
We’ve talked about online ad server OpenX quite a bit in the past, and for good reason. The company, formerly known as Openads, is led by former AOL CEO Jonathan Miller (Chairman) and ex-Yahoo exec Tim Cadogan (CEO) and has in the past shown it’s serious about growing fast and making money in the process.
More recently, we covered the launch of OpenX Market, an alternative online ad exchange platform operated by the Pasadena, CA-based company.
Today, OpenX is announcing that it has raised a Series C venture capital round to the tune of $10 million, which brings the total of funding raised by the company to a healthy $30+ million. → Read More
OpenX, the largest neutral online ad server for website publishers, is finally ready to take the wraps off of OpenX Market, a service that has been in the pipeline for quite some time and was anticipated to make some waves in the digital advertising industry. I have my doubts about its disruptiveness, but website owners and publishers already using OpenX (we use it at TechCrunch) or planning to switch soon are sure going to want to take a closer look at the service, which is being launched in beta today.
In essence, OpenX Market is an independent marketplace where publishers can connect to advertisers directly to sell their ad inventory, while advertisers (either directly or via agencies) can access targeted inventory. Publishers define a minimum “floor” price for their ad impressions. OpenX Market then runs a real-time auction for each impression, with advertisers doing the bidding. If the winning bid from the auction is higher than the publisher-set minimum price, the higher paying ad is served and the publisher makes more money. If the winning bid is less, the publisher’s original ad runs. → Read More
OpenX (which used to be called Openads), provider of an open-source ad serving solution for web publishers – we use it at TechCrunch -, is growing like weed under the leadership of former AOL CEO Jonathan Miller, who is the company’s chairman, and ex-Yahoo executive Tim Cadogan who is CEO. According to the company, they’re serving well over 300 billion ad impressions through its software as of this month, while its Hosted product line has achieved a more than 1 billion monthly ad impression run rate.
In August 2008, OpenX announced the launch of version 2.6, an update to its downloadable ad server and introduced a couple of features which spurred usage of the system, including a new API, dashboard and a speedier ad tagging system. → Read More
Last March, Google began inviting a select number of publishers within its AdSense network to test a new hosted advertisement management tool called Google Ad Manager. The search company has now announced that the tool is out of beta and available to all publishers with AdSense accounts. → Read More
London-based startup Openads has changed its name to OpenX (see TechCrunch UK for more) and former AOL CEO Jonathan Miller has joined as chairman. OpenX is an increasingly popular open-source ad server (we use it here at TechCrunch). Since his departure from AOL, Miller has become quite active in the startup world as an investor and board member. He is a partner in the Velocity Interactive Group with former Fox Interactive Media chief Ross Levinsohn. Miller also sits on the board of Clickable, another advertising startup in which he has personally invested. CrunchBase Information OpenX Jonathan Miller Information provided by CrunchBase → Read More
So, you have $20.5 million in funding from some of the biggest VCs on the planet. What do you do next? Roll out a great new product? Expand internationally? Hire a new fire-cracker CEO? No, you re-brand… for the sixth time. London-based OpenAds, the commercial open-source online ad server firm has changed its name yet again to OpenX. Apparently this is part of a “plan to move with our publishers beyond our core open source ad serving software” hence the “X” replacing “Ads”. So let’s just count those name changes from their first incarnation: phpAds, phpAdsNew, phpPgAds, Max Media Manager, OpenAds, and finally OpenX. Does anyone else think all this re-branding is creating a bit of an issue for the brand? I’ve contacted the company to ask them and will update this post when I get a response [see update below] OpenA… I mean OpenX has around $20.5 million in funding from Accel Partners, Index Ventures, First Round Capital, Mangrove Capital Partners and O’Reilly AlphaTech Ventures. So I’m sure they’ll be delighted at the comments on the company’s blog which are universally condemning. Some choice quotes for you: This is a REMARKABLY stupid-looking upgrade that has more resemblance to a clown-party than a professional banner implementation/reporting tool I must say I am also completely baffled by the change and agree with the previous poster the site looks like a kid’s site. This was a stupid decision. Sounds more like a porn site now! “Come see Jenna Jameson and Mr. Marcus in OpenX”!! Good job there guys…NOT!! Update: OpenX responds to questions here. → Read More
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