OpenX

  • With Its “Demand Fusion” Tech, OpenX Helps Publishers Take A Smarter Approach To Real-Time Bidding

    With Its “Demand Fusion” Tech, OpenX Helps Publishers Take A Smarter Approach To Real-Time Bidding

    Ad tech company OpenX is announcing a new version of its supply-side platform today, which co-founder and Chief Revenue Officer Jason Fairchild described as “SSP generation two.” OpenX offers a number of ad tools for online publishers, including an ad server, an ad exchange and, following the acquisition of LiftDNA in 2012, an SSP (which helps publishers automate the sale of their… Read More

  • Ad Company OpenX Hires Longtime Hulu Exec Tom Fuelling As CFO

    Ad Company OpenX Hires Longtime Hulu Exec Tom Fuelling As CFO

    Online and mobile advertising company OpenX is announcing the appointment of Tom Fuelling as its new chief financial officer. Fuelling (pictured) previously served as CFO at Hulu for six years, starting in 2007. The streaming video site announced last fall that Fuelling was departing and would be replaced by Disney’s Elaine Paul, following the appointment of new CEO Mike Hopkins. Read More

  • OpenX Launches Revenue Intelligence To Help Online Publishers Calculate The Value Of Their Content

    OpenX Launches Revenue Intelligence To Help Online Publishers Calculate The Value Of Their Content

    Digital advertising company OpenX announced today that it’s launching a new service called Revenue Intelligence, allowing online publishers to calculate and increase the amount of ad revenue that each piece of content is earning. Last fall, OpenX acquired JumpTime, which provided a similar service. OpenX’s new Revenue Intelligence team is being led by JumpTime co-founder Anke… Read More

  • OpenX Secures $20 Million In Series D Funding To Fuel Growth, Acquisitions

    Digital advertising technology company OpenX has scored $20 million in its fourth round of financing, provided by the venture capital arms of strategic partners such as AOL and SAP, in addition to Asian investors Mitsui & Co and Presidio Ventures (Sumitomo). Previous backers Accel Partners, DAG Ventures and Index Ventures also participated in the round, which brings OpenX’s total… Read More

  • OpenX Upgrades Ad Technology Platform, Takes Groupon, Others Along For The Ride

    OpenX, provider of digital advertising technology for Web publishers around the world, has updated the ad technology platform currently in use by online juggernauts like Groupon, Orange-France Telecom and Excite Japan. The true strength of the platform is that it combines both powerful ad serving capabilities and real-time bidding on ad inventory within a single product (OpenX Enterprise, to… Read More

  • Orange, OpenX team up to establish pan-European ad exchange ecosystem

    France Telecom / Orange is partnering with OpenX to launch Orange Ad Market, a brand new online advertising marketplace tailored to the European digital industry. Orange Ad Market will be operated by Orange and powered by OpenX in exchange for a share on every transaction that is made through the platform. The marketplace will allow all classes of buyers to compete for targeted impressions… Read More

  • Orange, OpenX Set Out To Build Pan-European Ad Exchange Ecosystem

    France Telecom / Orange is partnering with OpenX to launch Orange Ad Market, a brand new online advertising marketplace tailored to the European digital industry. Orange Ad Market will be operated by Orange and powered by OpenX in exchange for a share on every transaction that is made through the platform. The marketplace will allow all classes of buyers to compete for targeted impressions… Read More

  • Adtelligence gives OpenX reporting a visual makeover

    [Spain] Red CPA, an advertising network based in Spain, reckons that they have seen a gap in the market with regards to the reports produced by the popular open source ad server OpenX. Adtelligence gives OpenX a lot more color if you will, by providing visual reporting and analytics on top of OpenX, which is currently used by around 50,000 publishers and serves up 300 billion impressions… Read More

  • Microsoft And OpenX Team Up Against Google In Web Ad Partnership

    OpenX this morning announced it has entered into a multi-year partnership with Microsoft that will allow the companies to “cross-market and promote products” to their respective publishers. Under the agreement, Pasadena-based OpenX becomes a preferred partner to publishers for enterprise ad serving solutions and has agreed to promote Microsoft’s Content Ads monetization… Read More

  • OpenX Keeps On Growing, Raises $10 Million More

    We’ve talked about online ad server OpenX quite a bit in the past, and for good reason. The company, formerly known as Openads, is led by former AOL CEO Jonathan Miller (Chairman) and ex-Yahoo exec Tim Cadogan (CEO) and has in the past shown it’s serious about growing fast and making money in the process. More recently, we covered the launch of OpenX Market, an alternative online… Read More

  • OpenX Market Opens For Business As An Alternative Online Advertising Marketplace

    OpenX, the largest neutral online ad server for website publishers, is finally ready to take the wraps off of OpenX Market, a service that has been in the pipeline for quite some time and was anticipated to make some waves in the digital advertising industry. I have my doubts about its disruptiveness, but website owners and publishers already using OpenX (we use it at TechCrunch) or planning… Read More

  • OpenX Shows Impressive Growth, Ramps Up Revenue Streams

    OpenX (which used to be called Openads), provider of an open-source ad serving solution for web publishers – we use it at TechCrunch -, is growing like weed under the leadership of former AOL CEO Jonathan Miller, who is the company’s chairman, and ex-Yahoo executive Tim Cadogan who is CEO. According to the company, they’re serving well over 300 billion ad impressions through… Read More

  • Google Will Now Manage Your Website's Ads

    Last March, Google began inviting a select number of publishers within its AdSense network to test a new hosted advertisement management tool called Google Ad Manager. The search company has now announced that the tool is out of beta and available to all publishers with AdSense accounts. Read More

  • Openads Now OpenX; Former AOL CEO Jonathan Miller Joins As Chairman

    London-based startup Openads has changed its name to OpenX (see TechCrunch UK for more) and former AOL CEO Jonathan Miller has joined as chairman. OpenX is an increasingly popular open-source ad server (we use it here at TechCrunch). Since his departure from AOL, Miller has become quite active in the startup world as an investor and board member. He is a partner in the Velocity… Read More

  • OpenAds: How to burn $20m on a clown logo

    So, you have $20.5 million in funding from some of the biggest VCs on the planet. What do you do next? Roll out a great new product? Expand internationally? Hire a new fire-cracker CEO? No, you re-brand… for the sixth time. London-based OpenAds, the commercial open-source online ad server firm has changed its name yet again to OpenX. Apparently this is part of a “plan to move with… Read More