When OpenSky launched a year ago, it was a commerce platform for influential bloggers. Bloggers with a following would curate their own merchandise, OpenSky would source the goods from manufacturers, and split the profits with the bloggers. It sounded a hell of a lot better than the miniscule affiliate fees most bloggers were used to, but it didn’t work out. It never got past 5,000 bloggers… → Read More
With a recent public launch under its belt, OpenSky is adding $6 million in new capital. Existing investors Highland Capital and Canaan Partners invested in the series B financing. A year ago, the company raised $5 million.
OpenSky is a social marketing/e-commerce startup which connects manufacturers and distributors directly with influential bloggers who recommend their products and get a cut… → Read More
Any good blogger or “influencer” is a natural salesman, but what he or she sells (typically) are ideas or a lifestyle, not actual goods. John Caplan, the CEO of OpenSky, thinks he can turn influencers with a loyal audience into sellers without necessarily selling out. “Why aren’t we buying goods from the people we like and respect?” he asks, bemoaning the impersonal and distant relationships… → Read More